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Fruit

Food

Amaou, Tochiotome, Skyberry: Why Japanese Strawberries Sell for $50 a Box

Japanese strawberries are not the strawberries you know. Bred for decades to maximize sweetness, fragrance, and visual perfection, varieties like Amaou, Tochiotome,…

Agriculture Export Fruit

Mar 10, 2026

Food

The 00 Melon: Inside Japan’s Luxury Fruit Economy

In a country where a single cantaloupe can sell for $100 at a department store — and where auction-record melons have fetched…

Agriculture Fruit Premium

Mar 10, 2026