Behind the drinks cooler of many Japanese convenience stores sits a narrow, cold back room that staff must enter dozens of times a day to restock bottles. Tokyo startup Telexistence put a robot in that room. It works on its own most of the time, and a remote operator steps in through VR when it gets stuck. The system is now running in FamilyMart stores and being trialled at 7-Eleven.
The hardest job in the konbini
Japan has more than 55,000 convenience stores, and they are open around the clock. Restocking the walk-in beverage cooler is one of the least popular tasks: the room is chilled to a few degrees above zero, the work is repetitive, and it has to be done throughout the day as customers empty the shelves. With labour shortages making night and early-morning shifts hard to fill, chains have been looking for ways to take this job off staff.
Who is Telexistence
Telexistence (TX) was founded in Tokyo in 2017. Its name comes from a concept proposed in 1980 by Susumu Tachi, professor emeritus at the University of Tokyo: letting a person act in a remote place through a robot as if they were there. CEO Jin Tomioka has led the company since its founding.
TX’s approach combines two modes:
- Autonomous operation — AI controls the robot for routine picking and placing of bottles and cans
- Remote operation — when the robot fails, for example because a bottle has fallen over, a human operator takes control over the network using a VR headset
- Learning loop — data from these interventions is used to train the AI, so the share of tasks needing a human falls over time
Because operators can work from anywhere, TX has used remote teams outside Japan, including in the Philippines, to cover store hours.
From FamilyMart to 7-Eleven
| Year | Milestone |
|---|---|
| 2021 | Partnership with FamilyMart announced, with a plan to deploy beverage-restocking robots in 300 stores |
| 2022 | TX SCARA robots begin operating in FamilyMart back rooms |
| 2023 | US$170 million Series B with SoftBank Group, a Foxconn-affiliated fund, KDDI and Airbus Ventures; mass production of the next model “GHOST” planned with Foxconn |
| 2025 | Pilot operations of the TX GHOST shelf-stocking service start at selected 7-Eleven stores in Tokyo |
The SoftBank partnership also targets North America, where convenience and grocery retailers face similar staffing problems in their cold rooms.
Why remote control still matters
Fully autonomous robots in retail often stall on rare edge cases: a damaged package, an item in the wrong slot, a product the AI has never seen. TX accepts that the robot will sometimes fail and makes a human available within seconds. This lets stores use the robot now, instead of waiting for AI that can handle every exception. It also turns remote operation into a new kind of job that can be done from home or from another country.
Why it matters for overseas partners
- Retailers — a working model for automating cold-room restocking that has run in commercial stores, not just labs
- Remote workforce providers — robot operation is a new service line for outsourcing hubs
- Hardware manufacturers — TX’s tie-up with Foxconn shows how Japanese robotics startups are seeking scale production abroad
- Investors — TX is a test case for whether “human-in-the-loop” robotics can scale faster than fully autonomous systems
Outlook
Telexistence started with one narrow task in one type of store. If its robots keep reducing the need for human help while expanding across Japan’s major chains, the same model could move to supermarkets, drugstores and warehouses in Japan and abroad.
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