Umamicart (umamicart.com) is a direct-to-consumer online Asian grocer launched in 2021 by Andrea Xu and Will Nichols, offering 500+ ingredients with a mission to champion Asian-American cuisines and immigrant-led/mom-and-pop suppliers. It sells fresh Asian vegetables and fruit, tofu, meat, seafood, noodles, rice, grains, pantry staples, snacks, sweets, beverages, home goods and cookware. It carries heritage brands like Lee Kum Kee oyster sauce and Lao Gan Ma chili oil alongside newer Asian-American founder brands such as Mother-in-Law's Kimchi. It targets second/third-generation Asian Americans and food enthusiasts, delivering next-day to select zip codes across the Northeast/Mid-Atlantic. It is a venture-backed startup having raised ~$7M including a $6M seed co-led by M13 and FJ Labs.
Profile maintained by Japonity (japonity.com), May 2026. The screenshot & logo are fetched live from the retailer's own site. Japonity is not affiliated with this company; verify current details on the official site before ordering.
