Amanoya Kabukiage / Himemaru Rice Crackers

Amanoya · Japan (Tokyo)
Snacks & Sweets Rice Cracker Ambient Growing export

Amanoya is a Tokyo rice-cracker maker (est. 1951) best known for Kabukiage, a large fried sweet-soy senbei introduced in 1960, and the bite-size Himemaru arare. The bold sweet-savory glaze gives a distinctive flavor profile prized by senbei fans abroad. Single bags are stocked in Japanese-grocery and online specialty channels. It is a recognizable heritage senbei brand in export markets.

The supplierAmanoya (est. 1951, Tokyo) — heritage maker of Kabukiage fried senbei and Himemaru arare, distributed through Japanese-grocery and online channels overseas.
Why it sells abroadHeritage Kabukiage sweet-soy fried senbei with distinctive bold glaze

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP / FSSC 22000: not publicly verified for Amanoya. Halal: not certified (Kabukiage flagged not-halal on halal checkers). Listed on JETRO Japan-food export directory.
Pack formatsSingle bags, multi-pack senbei, snack bags
Shelf lifeTypical: 4-6 months ambient
StorageAmbient, cool/dry; reseal to keep crisp
Minimum orderTypical: 1 mixed pallet
Lead timeTypical: 4-8 weeks
CapacityTypical: mid-to-large senbei output
Container loadTypical: ~900-1,100 cartons per 20ft
PricingTypical: FOB USD 1.50-2.50 per bag
OEM / private labelPossible; not publicly documented (keep as draft)
Wholesale & MOQJapanese trading houses; Japanese-food importers
Key exporters & distributorsAmanoya Co., Ltd., JFC International
Export regulationWheat/soy allergens; rice import documentation; no gelatin; EU colorant compliance
Market demandSteady niche demand among senbei enthusiasts overseas
How to source itAmanoya -> trading house / Japanese-food distributor (e.g. Maeda-en, JETRO-listed exporters) -> retail
Verified sourceshttps://japan-food.jetro.go.jp/snackandsweets/us/amanoya-1.html; https://www.mustakshif.com/product/detail/4901035210326/amanoya-himemaru-japanese-rice-cracker-98g
MakerAmanoya Co., Ltd.
OriginJapan (Tokyo)
CategorySnacks & Sweets / Rice Cracker
Available inUnited States, Canada, Taiwan +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.