Asa-Ichiban Natto (frozen)

Asa-Ichiban · Japan
Staples Natto Frozen Established export

A natto brand marketed internationally with English-facing materials, sold frozen for export like the rest of the category (bacteria dormant when frozen, quality preserved through reefer shipping). Part of the fast-growing Japanese natto export wave — total Japanese natto exports hit ~5,248 MT in 2025, roughly triple 2017. Targets Japanese-diaspora and health-conscious Western consumers.

The supplierAsa-Ichiban is a regional Japanese natto maker brand with frozen export to diaspora/health markets. Typical: mid-sized specialty natto maker; B2B/English via importers serving Asian-grocery and health channels.
Why it sells abroadAuthentic Japan-made frozen natto for the diaspora and health-food market — traditional flavor and texture with included sachets, a reliable specialty-natto SKU for Asian-grocery channels.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsNatto plant operates to HACCP / food-safety standards; radiation certificate standard for Japan-origin export. Vegan by ingredient; some Non-GMO soy; allergen (soy) labeled. No third-party cert (halal/kosher/organic) claimed or verified.
Pack formatsRetail multipack 3-4 cups x ~40g with sachets; case x12/x24/case.
Shelf life~12 months frozen; ~7-10 days refrigerated once thawed.
StorageKeep frozen at -18C; refrigerate after thawing and consume within a week.
Minimum orderTypical: reefer FCL / mixed-frozen-container oriented; distributor pallet in served markets.
Lead timeTypical: 4–6 weeks ex-Japan reefer.
CapacityTypical: mid-sized specialty output.
Container loadTypical: frozen reefer ~10–12 t; ships reefer FCL frozen.
PricingEstimate: USD 0.70–1.30/multipack wholesale.
OEM / private labelSpecialty natto makers can co-pack/private-label for importers (within cold-chain constraints) - treated as confirmed at category level for frozen natto supply.
Wholesale & MOQFrozen via JFC/Wismettac/Asian distributors; MOQ frozen pallet/container
Key exporters & distributorsJFC International, Wismettac/Nishimoto
Export regulationSoy allergen labeling; live-culture cold-chain; FDA prior notice; live-Bacillus scrutiny in some markets
Market demandSteady, growing demand in US/HK/TW/CA/AU; fermented-food/gut-health and diaspora channels.
How to source itAsa-Ichiban maker via importers (JFC, Wismettac, Asian-grocery distributors); reefer logistics; FOODEX.
Verified sourcesFrozen natto cold-chain distribution norms (JFC/Wismettac)
MakerRegional natto maker (Asa-Ichiban brand)
OriginJapan
CategoryStaples / Natto
Available inUnited States, Hong Kong, Taiwan +2 more
HandlingFrozen
Price tierPremium
ChannelSpecialty
Export readinessEstablished export
HS code2106.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.