Asahi Super Dry

Asahi · Tokyo / Japan (and local production abroad)
Alcohol Beer Alcohol Established export

Japan's best-selling beer and a globally famous 'karakuchi' (dry) lager, the default Japanese beer in restaurants worldwide. Asahi has a major European footprint via acquisitions and local brewing, while genuine Japan-brewed Super Dry is also exported for premium/authenticity positioning.

The supplierAsahi Group Holdings (Tokyo); launched 1987, Japan's #1 beer (~37% domestic share) and the top-selling Japanese beer brand globally (IWSR 2024). Brewed in Japan and under license/locally abroad (e.g., Thailand Boon Rawd, EU breweries). Fully global B2B/English-ready.
Why it sells abroadWorld's best-selling Japanese beer; 'Karakuchi' super-dry crisp profile; ubiquitous on-trade presence and strong brand equity in Western markets

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / ISO 9001 / 14001 / 22000 (Asahi group): not publicly verified per-brewery (Asahi group publishes ISO/food-safety commitments in sustainability material but not retrievable as a specific certificate for this SKU). HACCP: not publicly verified. No halal/organic/kosher certification found.
Pack formats330ml bottle; 334/350ml and 500ml cans; keg formats for on-trade; cases of 24. Confirmed via retail/trade listings.
Shelf life~9-12 months best-by (lager).
StorageCool, dark; avoid heat/light; store upright.
Minimum orderTypical: distributor pallet/FCL; broad availability through global wholesale
Lead timeLocal/licensed production ships regionally (days–weeks); Japan-origin Typical: ~4–6 weeks ocean
CapacityVery high — multi-country brewing footprint ensures large, reliable supply
Container loadTypical: ~1,000–1,200 cases (24×330ml) per 20ft; ~24–26 pallets per 40ft
PricingEstimate: mainstream-import pricing; FOB ~USD 0.7–1.2/can wholesale equivalent (volume-dependent)
OEM / private labelBrand only; produced under license abroad (e.g., Asahi Europe & International, and contract-brewed in some markets) but not third-party private label.
Wholesale & MOQAsahi global brewery network to mainstream distributors; case/pallet/FCL. Very broad availability.
Key exporters & distributorsAsahi Europe & International, JFC International, Mutual Trading
Export regulationUS TTB/COLA + state distributor licensing; EU excise + labeling. Much volume locally brewed under Asahi Europe & International; Japan-import lots positioned as premium.
Market demandHigh and growing in UK/EU/US/AU on-trade and retail; premium-import positioning; local brewing supports market expansion
How to source itAsahi regional subsidiaries/licensed brewers and beverage wholesalers; large-format import via Asahi Europe & International.
Verified sourceshttps://www.asahibeer.co.jp/english/; https://www.asahiinternational.com/
MakerAsahi Group Holdings
OriginTokyo / Japan (and local production abroad)
CategoryAlcohol / Beer
Available inUnited Kingdom, United States, Australia +7 more
HandlingAlcohol
Price tierMass
ChannelMass
Export readinessEstablished export
HS code2203.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.