Befco Beika Rice Crackers (Kuriyama Beika senbei & arare)

Befco · Japan (Niigata)
Snacks & Sweets Rice Cracker Ambient Established export

Befco (Kuriyama Beika) is one of Niigata's major rice-cracker groups, producing a broad senbei and arare lineup including the popular 'Befco Beika' assorted senbei tins and bags. Its scale and standardized export packs make it a common Japanese-grocery cracker brand abroad. Assorted senbei tins are popular as gift items overseas. The brand competes alongside other Niigata makers in Asian and Western markets.

The supplierKuriyama Beika (Befco), est. 1924, Niigata — one of Japan's largest rice-cracker groups by volume, with a wide senbei/arare portfolio and gift-tin business.
Why it sells abroadLarge-scale Niigata rice-cracker maker with strong gift-tin assortments

Buyer's brief ✓ SOURCES VERIFIED

CertificationsKuriyama Beika (Befco) is a real Niigata rice-cracker maker (JETRO Niigata listing). FSSC 22000 / HACCP: industry-typical, not confirmed via a public certificate for this maker.
Pack formatsAssorted senbei tins; single bags; individually wrapped multipacks (e.g. Bakauke line) — consistent with retail.
Shelf life4-6 months ambient (type-typical for senbei/arare).
StorageAmbient; cool & dry, sealed; avoid humidity (loss of crispness) and direct sunlight.
Minimum orderTypical: 1 mixed pallet
Lead timeTypical: 4-8 weeks
CapacityTypical: very high Niigata volume
Container loadTypical: ~900-1,200 cartons per 20ft
PricingTypical: FOB USD 1.50-3.00 per bag/tin
OEM / private labelNot publicly verified — large rice-cracker capacity makes private-label plausible, but no public OEM/private-label program page confirmed.
Wholesale & MOQJapanese trading houses; pan-Asian importers
Key exporters & distributorsKuriyama Beika Co., Ltd. (Befco), JFC International
Export regulationWheat/soy/shrimp allergens by flavor; rice import documentation; no gelatin; EU colorant compliance
Market demandSteady savory-snack and gift demand in Asian-grocery channels
How to source itBefco export desk -> trading house -> Asian-food distributor -> retail.
Verified sourceshttps://www.jetro.go.jp/en/discoveryniigata/food/106.html
MakerKuriyama Beika Co., Ltd. (Befco)
OriginJapan (Niigata)
CategorySnacks & Sweets / Rice Cracker
Available inUnited States, Canada, Taiwan +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.