Better Than Foods Organic Konjac Pasta & Rice (konnyaku, made overseas)

Better Than Foods · European brand; Japanese-origin konjac staple, MADE OVERSEAS
Staples Konnyaku Ambient Established export

Better Than Foods makes organic konjac (shirataki) pasta and rice from konjac glucomannan, a staple of Japanese origin but here MADE OVERSEAS for Western low-carb/keto markets. Certified USDA/EU organic, zero-net-carb and gluten-free, it sells across the US, EU and Asia (e.g., Hong Kong). This is Japanese-style konnyaku produced outside Japan rather than Japan-exported. Positioned squarely in the keto/health pasta-alternative segment.

The supplierEuropean keto/health-foods brand producing organic konjac pasta/rice; sources glucomannan from Asian konjac.
Why it sells abroadOrganic, shelf-stable, zero-carb konjac; strong keto/health positioning

Buyer's brief ✓ SOURCES VERIFIED

CertificationsUSDA Organic (confirmed; products are 100% USDA Organic Certified per brand & Amazon listings). Kosher (confirmed; brand states Kosher). Gluten-free / non-GMO (confirmed). EU Organic / keto: not separately verified.
Pack formatsShelf-stable pouches (spaghetti, angel hair, noodles, rice), 385g / 14oz (confirmed via listings)
Shelf lifeTypical: 12-24 months ambient (not maker-stated precisely)
StorageAmbient (shelf-stable)
Minimum orderTypical: case/pallet
Lead timeTypical: 2-4 weeks (within-region)
CapacityTypical: large
Container loadTypical: high pouch count per 20ft
PricingTypical: mid keto premium
OEM / private labelPrivate label common in konjac category, but not publicly confirmed for this brand specifically
Wholesale & MOQTypical: USD 2-4 per pouch
Key exporters & distributorsBetter Than Foods (direct/distributors)
Export regulationKonjac (glucomannan) noodles/rice; HS 2106.90. Glucomannan choking-hazard labeling (EU/US); organic certification; allergen-free claims.
Market demandEstablished and growing in keto/low-carb retail
How to source itAsian konjac glucomannan -> European production -> US/EU/Asia retail (brand is European; konjac Asia-sourced)
Verified sourceshttps://betterthanfoods.com/; https://www.amazon.com/Better-Than-Certified-Gluten-Free-Shirataki/dp/B01DAK5ECU
MakerBetter Than Foods (Europe; konjac glucomannan sourced from Asia)
OriginEuropean brand; Japanese-origin konjac staple, MADE OVERSEAS
CategoryStaples / Konnyaku
Available inUnited States, United Kingdom, Germany +3 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2106.90
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.