Bisco / Pejoy / Yan Yan (filled biscuits)

Glico / Meiji · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Cluster of filled-biscuit formats exported via Asian-grocery and specialty channels: Glico Bisco (cream-sandwich with lactic-acid cultures), Pejoy (inverted Pocky with cream inside the biscuit), and Meiji Yan Yan (dip-it-yourself biscuit sticks with cream pot). All ambient, shareable, and recognizable Japanese snacks abroad.

The supplierGlobal majors: Ezaki Glico (Bisco, Pejoy) and Meiji (Yan Yan). Both multinational, multi-plant, English-B2B-ready exporters with broad Asian distribution.
Why it sells abroadFilled/dip biscuit formats (Yan Yan dip-cup, Pejoy reverse-Pocky, Bisco heritage cream); fun interactive eating, kid appeal, assortment fillers for Japanese-snack mixes.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsPejoy is a Glico product — Halal CONFIRMED only for Thailand-made (CICOT); Japan-made not Halal-certified. Yan Yan (Meiji) Halal-suitable only via certified SEA-produced lines — verify per plant/SKU. Bisco (Glico) same Japan-vs-Thailand rule. Halal: confirmed for Thailand-produced Glico SKUs only. Kosher: not publicly verified. FSSC 22000 / ISO 22000 + HACCP typical at Glico/Meiji.
Pack formatsRetail: Yan Yan ~50g dip-cup; Pejoy ~37g box; Bisco ~15-pack. Typical case: cup/box x10/inner x6-12/case. (keep claimed)
Shelf lifeTypical 12 months ambient. (keep claimed)
StorageAmbient, cool/dry.
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct for SEA lines.
Lead timeTypical: 4-8 weeks.
CapacityVery high.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~90-200 per unit FOB by SKU.
OEM / private labelNo — branded (confirmed).
Wholesale & MOQGlico/Meiji regional subsidiaries; Asian-grocery distributors; MOQ by case
Key exporters & distributorsEzaki Glico, Meiji Co., Ltd.
Export regulationWheat/milk/soy allergens; EU additive labeling; long ambient shelf life.
Market demandSolid Asian-grocery + mainstream demand US/CN/TW/HK/SG/TH/MY/CA; Yan Yan a long-standing Western-supermarket presence.
How to source itGlico / Meiji overseas subsidiaries and authorized export distributors; direct FCL for SEA (Thailand) Halal lines; FOODEX. (keep claimed)
Verified sourceshttps://www.glico.com/sg/article/question_halal/
MakerEzaki Glico (Bisco, Pejoy) / Meiji (Yan Yan)
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, China, Taiwan +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.31
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.