Black Thunder Chocolate Bar

Black Thunder · Japan
Snacks & Sweets Chocolate Ambient Established export

Black Thunder is Yuraku's crunchy cocoa-cookie-and-biscuit chocolate bar, a cult low-price 'heavy snacking' product that became famous after Japanese athletes endorsed it. Its loud packaging and satisfying crunch made it a viral overseas Japanese-snack item. Yuraku built ASEAN production and distribution via a joint venture with Delfi (Indonesia/Singapore), broadening reach beyond Japan. Mini-bar bags and single bars are the export SKUs.

The supplierYuraku Confectionery (est. 1955, Aichi) — mid-size maker built around the Black Thunder hit, with an ASEAN manufacturing/distribution JV with Delfi.
Why it sells abroadViral crunchy texture, athlete-associated brand, very low price point

Buyer's brief ✓ SOURCES VERIFIED

CertificationsYuraku Confectionery food-safety (FSSC 22000 / HACCP): industry-typical, not confirmed via public certificate. Halal: Japan-made Black Thunder is NOT Halal; Halal Black Thunder is produced under the Delfi-Yuraku JV (Singapore JV est. 2019; Indonesia production hub) for ASEAN markets and pursued Halal via the Indonesia hub — applies to ASEAN-produced product, NOT the Japan-origin bar.
Pack formatsSingle bar (~20g); mini-bar share bags (up to ~840g); 12/20-piece boxes (consistent with retail; ASEAN packs e.g. 21g via Delfi-Yuraku).
Shelf life9-12 months ambient (type-typical).
StorageAmbient; cool & dry, keep below ~28C (chocolate/biscuit-cookie crumb texture).
Minimum orderTypical: 1 pallet
Lead timeTypical: 4-8 weeks ex-Japan; shorter ex-Indonesia
CapacityTypical: high (Japan + Indonesia JV lines)
Container loadTypical: ~1,200 cartons per 20ft
PricingTypical: FOB USD 0.30-0.50 per bar; bags USD 4-8
OEM / private labelLimited — no public OEM/private-label program confirmed (branded flagship).
Wholesale & MOQDelfi-Yuraku Pte Ltd (ASEAN); Japanese snack importers (US/EU)
Key exporters & distributorsYuraku Confectionery Co., Ltd., Delfi Yuraku Pte Ltd
Export regulationMilk/soy/wheat allergens; EU/US cocoa and colorant compliance; heat-sensitive bloom risk
Market demandStrong impulse/viral demand; growing ASEAN distribution
How to source itYuraku (Japan) or Delfi-Yuraku (ASEAN) -> distributor -> retail.
Verified sourceshttps://www.marketscreener.com/quote/stock/DELFI-LIMITED-6497456/news/Delfi-And-Japan-s-Yuraku-Confectionery-Company-Forms-Strategic-Alliance-For-Indonesia-24243573/; https://www.minimeinsights.com/2019/07/21/17844/
MakerYuraku Confectionery Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Chocolate
Available inUnited States, Canada, Singapore +7 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1806
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.