Bourbon Alfort / Petit / White Lover (biscuit-chocolate)

Bourbon · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Bourbon's popular biscuit-and-chocolate lines — Alfort (ship-embossed chocolate-topped biscuits), Petit series, and White Lover-style sandwiches — widely exported to Asian-grocery and specialty channels. Affordable, varied, and gift-friendly, they are a staple of Japanese-snack assortments abroad. Strong recognition across East/Southeast Asia.

The supplierMajor: Bourbon Corporation — large listed Japanese confectionery/biscuit maker, established exporter to Asia with English B2B capability; Alfort and Petit are flagship lines.
Why it sells abroadAlfort's signature biscuit + sailing-ship chocolate; broad Petit single-serve range and White Lover; trusted everyday Japanese biscuit-chocolate with strong Asian recognition and assortment breadth.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsBourbon Corporation export food-safety (HACCP / FSSC 22000 / ISO 22000): industry-typical, not confirmed via public certificate for specific plant/SKU. Halal: not publicly verified. Kosher: not publicly verified. Allergen (wheat/egg/dairy/soy) consistent with product type.
Pack formatsRetail Alfort ~55g box (biscuit + chocolate squares); Petit series small bags; box x10 / inner x6-12 / case (case pack not independently confirmed).
Shelf life10-12 months ambient (type-typical).
StorageAmbient; cool & dry, avoid high heat/humidity (chocolate component melt/bloom).
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct.
Lead timeTypical: 4-8 weeks.
CapacityVery high; industrial.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~100-220 per unit FOB.
OEM / private labelPlausible — Bourbon is Japan's #1 biscuit maker and a comprehensive confectioner; private-label capability is credible but no public OEM/private-label program page confirmed.
Wholesale & MOQBourbon export + Asian-grocery/specialty distributors; MOQ by case
Key exporters & distributorsBourbon Corporation, Asian-grocery importers
Export regulationWheat/milk/soy allergens, 'may contain nuts'; standard chocolate rules; EU additive labeling; long ambient shelf life.
Market demandStrong steady Asian-grocery + mainstream demand CN/TW/HK/SG/TH/US/MY/CA; reliable mid-price biscuit-chocolate mover, good for mixed assortments.
How to source itBourbon export division / authorized distributors; OEM inquiry; FOODEX; JETRO/GFP.
Verified sourceshttps://www.theworldfolio.com/company/bourbon-corporation/1507/
MakerBourbon Corporation
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inChina, Taiwan, Hong Kong +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.31
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.