Calbee Jagabee / Jaga Pokkuru

Calbee · Japan
Snacks & Sweets Potato & Corn Snack Ambient Established export

Lightly salted real-potato sticks (Jagabee) and the premium Hokkaido-potato Jaga Pokkuru, prized for clean potato flavor and crisp texture. Jaga Pokkuru in particular is a sought-after Hokkaido souvenir and premium-gift potato snack abroad. Exported via Asian-grocery, gift, and subscription channels.

The supplierGlobal major: Calbee, Inc. Jaga Pokkuru is a Hokkaido-premium/souvenir line (limited regional supply); Jagabee is the national version.
Why it sells abroadPremium Hokkaido potato souvenir (Jaga Pokkuru) — light crispy salted fries; strong 'only-in-Hokkaido' gift cachet; Jagabee the accessible everyday version.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal: not publicly verified. Kosher: not publicly verified. Calbee FSSC 22000 / ISO 22000 + HACCP typical corporate practice. Verify per SKU.
Pack formatsRetail: Jagabee 18g multipack box; Jaga Pokkuru 18g x10 souvenir box. Typical case: box x10-12/case. (keep claimed)
Shelf lifeTypical 4-6 months ambient. (keep claimed)
StorageAmbient, cool/dry.
Minimum orderTypical: Jaga Pokkuru allocation-limited (Hokkaido souvenir); importer case minimums; FCL for Jagabee national line.
Lead timeTypical: 4-10 weeks (Jaga Pokkuru allocation-dependent).
CapacityHigh national (Jagabee); limited regional (Jaga Pokkuru).
Container loadTypical: 20ft ~1,000-1,500 cartons (boxed).
PricingEstimate: Jaga Pokkuru premium souvenir JPY ~500-900/box; Jagabee JPY ~150-250.
OEM / private labelNo / not confirmed — branded (Jaga Pokkuru is a Hokkaido-souvenir flagship).
Wholesale & MOQCalbee subsidiaries + Asian-grocery/gift distributors; MOQ by case
Key exporters & distributorsCalbee, Inc., Calbee America
Export regulationPotato acrylamide monitoring; milk/soy may-contain; ambient shelf life ~6 months; nitrogen-flush packs.
Market demandHigh gift/souvenir demand CN/TW/HK/SG; US/CA/AU specialty; Hokkaido-premium positioning prized in Asian gifting.
How to source itCalbee export division / Hokkaido-souvenir allocation channels / authorized distributors; FOODEX; JETRO/GFP. (keep claimed)
MakerCalbee, Inc.
OriginJapan
CategorySnacks & Sweets / Potato & Corn Snack
Available inUnited States, China, Taiwan +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code2005.20
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.