The flagship of Japan's best-known premium sake export brand, made exclusively as Junmai Daiginjo with rice polished to 45%. Fruity, clean and accessible, it is the gateway premium sake on most overseas fine-dining lists. Asahi Shuzo has aggressively globalized, even opening a New York brewery (Dassai Blue) to serve the US market.
The supplierAsahi Shuzo Co., Ltd. (Yamaguchi), founded 1948; Japan's most internationally recognized premium sake brand, exporting to ~30 countries with a dedicated overseas business unit, English-language site/staff and a US satellite brewery (Dassai Blue, NY, opened 2023). Highly B2B/English-ready.
Why it sells abroadGlobal benchmark junmai daiginjo, 45% rice-polishing, no toji/seasonal-worker model (year-round data-driven brewing); served at G7/state events; strongest brand recall of any Japanese sake worldwide
Buyer's brief ✓ SOURCES VERIFIED
CertificationsHACCP: not publicly verified (no maker/certifier publication located). FSSC 22000: not publicly verified. Asahi Shuzo runs a modern automated brewery exporting to 30+ countries but does not publish food-safety certificate numbers. No halal/organic/kosher certification found for Dassai.
Pack formats720ml and 1.8L bottles (also 300ml and 180ml); standard cartons (6s/12s). Confirmed via retail/importer listings.
Shelf lifeBest within ~12 months of bottling; junmai daiginjo, no legal expiry. Store cool/dark; refrigerate after opening.
OEM / private labelBrand only — Dassai is a single tightly-controlled brand; no private label (no OEM offering found on maker site).
Wholesale & MOQVia Asahi Shuzo export desk and importers; case MOQ (12x720ml). Widely allocated but more available than ultra-rare brands; FCL/LCL for program volume.
Export regulationUS TTB Importer's Basic Permit + COLA, state three-tier licensing; EU excise + labeling; China CIQ registration. Ginjo styles best with cold-chain for freshness.
Market demandStrong, sustained pull in US/EU/Asia premium on-trade and fine dining; flagship of the global sake export boom (Japan sake exports at record highs)
How to source itUS: Tippsy Sake (carries Dassai 45 directly); also Dassai USA and major Japanese-food distributors (JFC/Wismettac, Mutual Trading). FOODEX Japan.
Available inUnited States, United Kingdom, France +5 more
HandlingAlcohol
Price tierPremium
ChannelFoodservice
Export readinessEstablished export
HS code2206.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.
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