Dorayaki

Various (Doraemon-associated; e.g. Bunmeido, regional makers) · Japan
Snacks & Sweets Wagashi Ambient Growing export

Two small honey-pancakes sandwiching sweet azuki paste, globally recognized via the anime Doraemon. Individually-wrapped, ambient versions are exported through Asian-grocery and specialty channels; fresh artisan dorayaki need chilled handling. Anime association gives it strong recognition with younger Western consumers.

The supplierMultiple makers: from industrial (e.g. Bunmeido, Marukyo, Imuraya) to regional wagashi houses. Industrial/individually-wrapped versions are export-ready; fresh-bakery versions are not.
Why it sells abroadIconic anko-filled pancake sandwich (Doraemon fame) — instantly recognizable, approachable wagashi gateway; matcha/cream variants extend appeal.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsEgg/wheat allergen + may contain honey/mizuame/alcohol — verify per maker. Halal: not publicly verified. Kosher: not publicly verified. HACCP / ISO 22000 plausible for industrial export makers but not SKU-confirmed. Category-level entry (multiple makers) — confirm per supplier.
Pack formatsRetail: individually-wrapped single ~60-70g; multipack of 4-6. Typical case: multipack x12/case. (keep claimed)
Shelf lifeIndividually-wrapped industrial ~30-60 days ambient; fresh/bakery dorayaki only a few days (export only sealed/extended versions). (keep claimed)
StorageAmbient (sealed extended versions); fresh requires refrigeration/short turnover.
Minimum orderTypical: importer case minimums (industrial); fresh requires cold-chain.
Lead timeTypical: 2-6 weeks.
CapacityHigh (industrial makers); limited (artisan).
Container loadTypical: ambient container (sealed product); reefer if fresh/frozen.
PricingEstimate: JPY ~120-300 per piece FOB.
OEM / private labelLikely available — industrial wagashi makers (e.g. Imuraya, Marukyo) commonly offer OEM/private-label dorayaki; however no single confirmed maker cited here — treat as plausible, verify with chosen supplier.
Wholesale & MOQAsian-grocery distributors + wagashi makers; MOQ by case
Key exporters & distributorsJapanese wagashi makers, Asian-grocery importers
Export regulationEgg/wheat/milk + azuki allergens; individually-wrapped ambient (weeks-months) vs fresh (chilled); humectants for shelf-stability disclosure.
Market demandGrowing; anime-driven recognition + wagashi/matcha trend; US/FR/GB cafe and Asian-grocery; frozen/cream versions trending in Western dessert retail.
How to source itIndustrial wagashi makers (Bunmeido/Imuraya/Marukyo etc.) export divisions / OEM; Asian-grocery importers; FOODEX; JETRO/GFP. (keep claimed)
MakerMultiple Japanese wagashi makers
OriginJapan
CategorySnacks & Sweets / Wagashi
Available inUnited States, France, United Kingdom +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.