Eiwa Marshmallow (Petit / Choco / Hello Kitty character marshmallows)

Eiwa · Japan
Snacks & Sweets Candy & Gummy Ambient Growing export

Japan's leading marshmallow maker since 1957, producing soft marshmallows including chocolate-filled and character-licensed (Hello Kitty) versions widely carried by overseas Japanese-snack retailers.

The supplierEiwa Confectionery, established 1957; specialist marshmallow manufacturer with character-licensing tie-ups (Sanrio).
Why it sells abroadCategory leadership in marshmallow + kawaii character licensing

Buyer's brief ✓ SOURCES VERIFIED

CertificationsEiwa Confectionery domestic food-safety standards: not independently confirmed via public certificate. Marshmallows contain gelatin (source not verified).
Pack formatsPillow bags ~30-90g; character boxed assortments (consistent with retail).
Shelf life6-9 months ambient (type-typical for marshmallow).
StorageAmbient; cool & dry, sealed; avoid heat/humidity (marshmallow stickiness/clumping).
Minimum orderTypical: carton via importer
Lead timeTypical: 4-8 weeks
CapacityTypical: dedicated marshmallow lines
Container loadTypical: light/bulky, volume-limited
PricingTypical: retail USD 2-5 per bag
OEM / private labelNot publicly verified — licensed-character production confirmed at product level (e.g. Hello Kitty), but no public OEM/private-label program confirmed.
Wholesale & MOQYes - via importer/snack-box channels
Key exporters & distributorsEiwa Confectionery, Try The World, konbinistop importers
Export regulationGelatine source disclosure; halal not standard; allergen labelling (milk/soy)
Market demandSteady novelty/character-candy demand overseas
How to source itSnack-box importers / Asian-food distributors.
Verified sources(maker brand confirmed at retail; no public certification/OEM source verified)
MakerEiwa Confectionery Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Candy & Gummy
Available inUnited States, United Kingdom, Singapore +2 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code1704.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.