Glico Pocky / Glico Caramel (heritage chocolate)

Glico · Japan
Snacks & Sweets Chocolate Ambient Established export

Glico's heritage caramel and chocolate confections (incl. the iconic running-man Glico caramel) and chocolate-coated lines that anchor the brand internationally alongside Pocky. Distributed across Asia and via Asian-grocery channels in the West. Represents Glico's broader chocolate footprint beyond the biscuit-stick category.

The supplierGlobal major: Ezaki Glico. Heritage chocolate/caramel lines plus Pocky; full multinational export and English B2B; Glico Caramel is the brand's ~100-year founding product.
Why it sells abroadGlico's heritage chocolate/caramel (the iconic 'running man' brand) plus flagship Pocky; nostalgia + brand trust across Asia, breadth for full-range Glico assortments.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsGlico group food-safety management (FSSC 22000 / ISO 22000 / HACCP): industry-typical, not confirmed via public certificate for specific Japan plant/SKU. Halal (Japan-made): NOT certified — Glico Japan declines Halal certification for Japan-made Pocky/Pretz (trace-alcohol flavorings); Halal applies only to Indonesia/Thailand-produced Glico lines, not Japan-origin product. Kosher: not publicly verified.
Pack formatsRetail Glico Caramel boxed; Pocky 70g; heritage gift assortments; box x10 / inner x12 / case (case pack not independently confirmed).
Shelf life10-12 months ambient (type-typical).
StorageAmbient; cool & dry, avoid high temperature/humidity.
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct for SEA lines.
Lead timeTypical: 4-8 weeks.
CapacityVery high.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~100-250 per unit FOB.
OEM / private labelNo — branded.
Wholesale & MOQGlico regional subsidiaries + Asian-grocery distributors; MOQ by case
Key exporters & distributorsEzaki Glico, Ezaki Glico Asia Pacific
Export regulationMilk/soy allergens; standard chocolate composition; EU additive labeling; long ambient shelf life.
Market demandStrong steady Asian-grocery + mainstream demand CN/TW/HK/SG/TH/US/MY/PH; heritage brand loyalty plus Japan-snack trend.
How to source itGlico overseas subsidiaries / export division / authorized distributors; FOODEX; JETRO/GFP.
Verified sourceshttps://paulonia.tokyo/useful-for-travel/are-pocky-and-pretz-in-japan-halal-answer-from-glico/
MakerEzaki Glico
OriginJapan
CategorySnacks & Sweets / Chocolate
Available inChina, Taiwan, Hong Kong +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1806.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.