Hakata Amaou Strawberry

Amaou (あまおう) · Fukuoka, Japan
Fresh & Specialty Fruit Chilled Established export

Fukuoka's flagship strawberry — large, deep-red, sweet — marketed as the 'King of Strawberries' and exported as a luxury gift fruit. Packed in breathable padded trays and air-freighted to protect the soft texture. Sold at premium prices in Taiwan and Hong Kong gift/department channels.

The supplierJA Zen-Noh Fukuren (全農ふくれん), Fukuoka's prefectural JA federation; controls the trademarked 'Amaou' brand and large grower base; active premium-strawberry exporter to Asia with established export logistics and brand-protection program. B2B-ready via export desk.
Why it sells abroadLarge, round, glossy, high Brix and balanced acidity; name = Amai/Marui/Ookii/Umai. Flagship Fukuoka luxury strawberry.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsAmaou is a brand strictly managed by JA Zen-Noh Fukuren and Fukuoka Prefecture (sugar >=11 Brix, defined acidity, size/color standards); CONFIRMED. Phytosanitary certificate: CONFIRMED-required for fresh strawberry export (MAFF). GLOBALG.A.P / JGAP at grower level: NOT publicly verified.
Pack formatsGift packs: 1-layer tray ~270-300g; 2-tray gift box; clamshell punnets ~250-300g; cushioned cartons for airfreight. (draft retained)
Shelf life~5-10 days at 0-2 C from harvest; airfreighted to maximize destination window. (draft retained)
StorageChilled 0-2 C, high humidity; very bruise-sensitive; cold-chain critical.
Minimum orderTypical: importer orders from a few cartons (airfreight gift trade); season-limited allocation.
Lead timeTypical: 5-10 days incl. phytosanitary inspection; rapid turnaround essential for freshness.
CapacitySeasonal: ~Dec-Apr/May, peak Jan-Mar. Premium gift volume concentrated around year-end/Lunar New Year.
Container loadTypical: airfreight cool ULD for gift-grade; not suited to long reefer sea transit.
PricingEstimate: premium gift packs retail high; FOB strongly grade-dependent. Top-tier luxury strawberry pricing.
OEM / private labelBrand only. 'Amaou' is a JA Zen-Noh Fukuren protected/managed trademark; no private-label use. (CONFIRMED brand-controlled)
Wholesale & MOQAirfreight gift-box consignments via JA Zen-Noh Fukuren export desk; gift-tray retail units
Key exporters & distributorsJA Zen-Noh Fukuren, JA Zen-Noh, fruit trading houses
Export regulationPhytosanitary certificate required; market access established to TW/HK/SG. US permits Japanese strawberries in small volumes (>USD 500k imported 2020-21) for specialty retail. Cold-chain critical (short shelf life).
Market demandStrong East-Asian gift/gourmet demand (TW/HK/SG/TH); year-end and Lunar New Year peaks; premium supermarket and department-store channels.
How to source itJA Zen-Noh Fukuren (zennoh-fukuren.jp) export desk; specialist fresh-produce trading houses; exported to Taiwan/Hong Kong under prefectural+Zen-Noh supervision; JETRO/GFP; FOODEX.
Verified sourceshttps://zennoh-fukuren.jp/hakata-amaou/en/; https://www.japantimes.co.jp/news/2025/10/08/japan/amaou-strawberries-protection/
MakerJA Zen-Noh Fukuren (全農ふくれん)
OriginFukuoka, Japan
CategoryFresh & Specialty / Fruit
Available inTW, HK, SG, TH
HandlingChilled
Price tierPremium
ChannelPremium/Gift
Export readinessEstablished export
HS code0810.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.