Hakutsuru Junmai Ginjo Sake

Hakutsuru · Hyogo (Nada, Kobe)
Alcohol Sake Alcohol Established export

From a ~280-year-old Nada brewery, Hakutsuru is one of the most widely distributed Japanese sake brands globally, sold in 55+ countries. Its dependable, food-friendly junmai/ginjo line is a workhorse for sushi bars and Asian retail worldwide. Entered the US market in 2005.

The supplierHakutsuru Sake Brewing Co., Ltd. (Nada, Kobe), founded 1743; world's largest sake brewer and America's top-selling imported sake, exporting to 55+ countries. Dedicated global site and US arm; very B2B/English-ready.
Why it sells abroad#1 selling Japanese sake brand and largest brewer; broad portfolio from value to premium; unmatched volume reliability for retail chains

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 (confirmed) — stated on Hakutsuru's own trade/quality page ('secured certification under the FSSC22000 international standard for food safety management systems'). HACCP and ISO 22000 are encompassed within FSSC 22000 (FSSC is built on ISO 22000 + ISO/TS 22002 PRPs) but not separately published.
Pack formats720ml, 1.8L, 300ml, 180ml retail formats (per Hakutsuru product range); case configs not separately published.
Shelf life12 months recommended best-by (pasteurized junmai ginjo) — keep as estimate.
StorageStore cool, away from direct sunlight; refrigerate after opening.
Minimum orderTypical: 1 mixed case via importer; FCL 1×20ft direct for distributor accounts
Lead timeTypical: 1–3 weeks ex-works + 4–6 weeks ocean
CapacityVery high — world's largest sake brewer with mass-production capability and consistent year-round supply
Container loadTypical: ~1,000 cases (720ml ×12) per 20ft; ~2,200 per 40ft
PricingEstimate: accessible-premium; FOB ~USD 7–12/720ml wholesale equivalent
OEM / private labelNot publicly documented. Hakutsuru's trade page describes localization of sake quality and package design for export markets, but does not advertise an OEM/private-label program. Treat as unverified.
Wholesale & MOQBrewery export arm + major distributors; case and pallet MOQ, FCL for volume. Broad availability, easy to order.
Key exporters & distributorsJFC International, Mutual Trading, Wismettac Asian Foods
Export regulationUS TTB/COLA + state tier; EU excise + labeling; standard pasteurized sake is shelf-stable easing logistics.
Market demandSteady high-volume demand across US/Asia retail and Japanese restaurant channels; backbone SKU for sake category in supermarkets
How to source itJFC International (confirmed US distributor — dedicated Hakutsuru brewery page on JFC 'Sake Expert'; Hakutsuru Sake of America Inc.). Also Mutual Trading / Wismettac for Japanese-food trade.
Verified sourceshttps://www.hakutsuru-sake.com/global/us/trade/service.html; https://sakeexpert.jfc.com/brewery/hakutsuru-sake-brewing-co-ltd/
MakerHakutsuru Sake Brewing Co., Ltd.
OriginHyogo (Nada, Kobe)
CategoryAlcohol / Sake
Available inUnited States, China, Taiwan +6 more
HandlingAlcohol
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2206.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.