Hello Panda

Hello Panda · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Bite-size hollow biscuit shells filled with chocolate, strawberry, or matcha cream, each printed with a cartoon panda — a hugely popular Meiji export across Asia and Western Asian-grocery/mainstream channels. Kid- and gift-friendly, ambient, and long-dated, it is one of Meiji's strongest international biscuit brands.

The supplierGlobal major: Meiji Co., Ltd. Strong SEA production (notably Singapore/Malaysia Meiji) with established Halal lines and very wide international distribution; English B2B-ready.
Why it sells abroadCream-filled panda biscuits; kid-friendly character branding, Halal availability widens Muslim-market reach, popular snack-pack lunchbox format.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal CONFIRMED for Singapore-made Meiji Hello Panda (widely retailed as Halal-certified in SG/SEA; key selling point). Japan-made not Halal-certified — verify country of manufacture. Kosher: not publicly verified. Meiji FSSC 22000 / ISO 22000 + HACCP typical.
Pack formatsRetail: 50g box / 9.5g multipack snack-packs (also 35g x24pkt SG export config). Typical case: 50g box x10/inner x6-10/case; multipack bags x outer. (keep claimed)
Shelf lifeTypical 12 months ambient. (keep claimed)
StorageAmbient, cool/dry.
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct.
Lead timeTypical: 4-8 weeks.
CapacityVery high; SEA mass production.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~100-200 per box FOB; SEA-produced low cost.
OEM / private labelNo — branded (confirmed).
Wholesale & MOQMeiji overseas subsidiaries + trading houses; Asian-grocery and mainstream distributors; MOQ by case
Key exporters & distributorsMeiji Co., Ltd., Wismettac Asian Foods
Export regulationWheat/milk/soy allergens, 'may contain nuts'; EU additive labeling; long shelf life supports export.
Market demandBroad mainstream + Asian-grocery demand US/CN/TW/HK/SG/MY/TH/GB/CA/AU; strong in Halal markets; consistent volume.
How to source itMeiji SEA subsidiaries (Singapore plant for Halal lines) / authorized export distributors; direct FCL; FOODEX; JETRO/GFP. (keep claimed)
Verified sourceshttps://teckleongpl.sg/product/50g-x-10pkts-meiji-hello-panda-chocolate-strawberry-milk-double-choc-caramel-halal-singapore-copy/; https://www.fairprice.com.sg/product/meiji-hello-panda-biscuits-assorted-260g-10-per-pack-12234429
MakerMeiji Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, China, Taiwan +7 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code1905.90
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.