Hinode Hon Mirin (Mukashi Nagara Traditional)

Hinode · Japan
Seasonings Vinegar & Mirin Ambient Established export

Hinode is a widely exported hon mirin brand, with both standard 14% hon mirin and a 'Mukashi Nagara' (old-fashioned) traditional grade exported by New Japan Food Corporation (Assi Food). It also offers a <1% alcohol mirin-style sushi seasoning for markets restricting alcohol. Hinode mirin appears across Japanese-grocery channels in Singapore, Malaysia and beyond. A practical, broadly available bridge between true hon mirin and mirin-style seasoning for export.

The supplierEstablished mirin brand with structured export distribution and Asia footprint
Why it sells abroadBoth true hon mirin and <1% mirin-style for restricted markets; wide Asia distribution

Buyer's brief ✓ SOURCES VERIFIED

CertificationsStandard / traditional brewing (confirmed): Hinode hon-mirin by King Jozo, ~13% alc, 5-month brew. NOTE: produced in HYOGO (Inami, Hyogo), not unspecified 'Japan'. Sub-1% mirin-style sushi-seasoning variant plausible but not individually verified.
Pack formats400ml / 800ml / 1L / 20L (confirmed across retailers, incl. foodservice 20L)
Shelf life~18 months unopened (typical)
StorageAmbient; cool dark place
Minimum orderTypical: case/pallet via export distributor
Lead timeTypical: 6-10 weeks
CapacityTypical: large industrial
Container loadTypical: FCL via distributor
PricingTypical: USD 6-12 retail per 1L hon mirin
OEM / private labelOEM not publicly verified
Wholesale & MOQTrue
Key exporters & distributorsNew Japan Food Corp. (Assi Food), Hinode SG/MY distributors
Export regulationHon mirin (~14% ABV) = ALCOHOL controls; the <1% 'mirin-style' SKU avoids alcohol licensing and suits restricted markets; declare ABV and additives
Market demandSteady across Asia Japanese-grocery and home cooks
How to source itKing Jozo/Hinode -> New Japan Food / Asia distributors / UK retailers (Japan Centre, SushiSushi) -> grocery & e-commerce
Verified sourceshttps://www.sushisushi.co.uk/products/hon-mirin-20l; https://www.japancentre.com/en/products/6626-king-jyozo-hinode-hon-mirin-rice-wine
MakerKing Jozo / Hinode (distributed by New Japan Food Corp.)
OriginJapan
CategorySeasonings / Vinegar & Mirin
Available inWorldwide
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code2206.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.