Hiyoko Manju (chick-shaped white-bean cake)

Hiyoko (Meika Hiyoko) · Japan (Fukuoka / Tokyo)
Snacks & Sweets Wagashi Ambient Growing export

Adorable chick-shaped baked manju filled with smooth pea-bean and egg paste, a long-running Fukuoka/Tokyo souvenir (since 1912), exported in shelf-stable boxes via Amazon, eBay and Asian e-grocers.

The supplierHiyoko Honpo Yoshinodo, founded 1912 in Fukuoka; maker of the iconic chick-shaped manju, also strongly associated with Tokyo gifting.
Why it sells abroadInstantly recognisable chick shape; century-old heritage gifting

Buyer's brief ✓ SOURCES VERIFIED

CertificationsDomestic Japan food-safety standards only; no FSSC/ISO publicly verified for Hiyoko Honpo Yoshinodo. Halal: not certified.
Pack formatsBoxed 7/9/14/18 pcs (draft retained)
Shelf lifeTypical ~2-4 weeks ambient (baked white-bean cake) (draft retained)
StorageAmbient, cool/dry
Minimum orderTypical: carton via importer
Lead timeTypical: air freight for freshness
CapacityTypical: regional-scale
Container loadTypical: short shelf-life favours air freight
PricingTypical: retail USD 12-22 per box
OEM / private labelBrand-led (no public OEM offering verified)
Wholesale & MOQYes - via gift/omiyage importers
Key exporters & distributorsHiyoko Honpo Yoshinodo, Amazon/eBay sellers, Weee!
Export regulationEgg/wheat allergen labelling; ambient short-shelf
Market demandSteady diaspora & souvenir demand abroad
How to source itOmiyage exporters / Amazon-eBay import (draft retained)
Verified sourceshttps://www.hiyoko.co.jp/
MakerHiyoko Honpo Yoshinodo Co., Ltd.
OriginJapan (Fukuoka / Tokyo)
CategorySnacks & Sweets / Wagashi
Available inUnited States, Canada, Singapore, Hong Kong
HandlingAmbient
Price tierMid
ChannelDTC/Online
Export readinessGrowing export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.