Hojicha Latte Powder (Cafe/Foodservice)

Various (specialty matcha/hojicha suppliers) · Japan
Beverages Hojicha Ambient Emerging

Finely milled roasted green tea (hojicha) powder formulated for lattes, baking and ice cream in the Western specialty-cafe channel. Lower price point than matcha and caffeine-light, riding the matcha halo as the breakout hojicha format. Sold as bulk foodservice powder by specialty Japanese-tea suppliers.

The supplierJapanese roasted-tea / matcha suppliers (specialty B2B houses; Ikkyu-type exporters, Aiya/Sugimoto-type processors). Built for cafe/foodservice supply; export- and English-ready with OEM/blending capability.
Why it sells abroadCafe-ready roasted-tea latte base — 'next-matcha' hojicha-latte trend, low-caffeine, toasty flavor; turnkey foodservice format with OEM/blending.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsGeneric multi-supplier category — no single maker verified. HACCP/FSSC 22000/ISO 22000, Organic and Halal options exist from export-focused tea suppliers (e.g. Ikkyu, Aiya), but not verified for a specific Hojicha-latte product here. Vegan/gluten-free claims supplier-dependent.
Pack formatsHojicha latte powder (roasted tea +/- milk/sweetener) 1kg foodservice bags; 100g-300g retail; case packs or bulk sacks.
Shelf life12-18 months sealed (blended powders); pure hojicha powder similar.
StorageCool, dry, sealed; away from moisture.
Minimum orderTypical: foodservice bulk MOQ (e.g. 10-25kg) via supplier; retail case via wholesaler.
Lead timeTypical: 3-6 weeks (custom blends longer).
CapacityMid-scale specialty processing; flexible for cafe volumes.
Container loadTypical: dry, light — pallet-limited; bulk-bag FCL configurable.
PricingEstimate: pure hojicha latte powder ~US$40-90/kg wholesale; pre-blended (with milk/sugar) varies.
OEM / private labelOEM/private-label available for the category (custom cafe blends, sweetened/unsweetened, own-brand) via suppliers like Aiya/Sugimoto/Ikkyu — confirmed at category level; specific product not pinned.
Wholesale & MOQProducer/specialty-supplier direct bulk; cafe and manufacturer volume tiers (kg pricing).
Key exporters & distributorsSpecialty Japanese-tea suppliers, Ikkyu Tea, Ito En (foodservice)
Export regulationGreen-tea pesticide regime (whole-leaf powder - residue scrutiny like matcha); US FDA Prior Notice + EPA; foodservice buyers request residue/heavy-metal certs.
Market demandHojicha-latte is a fast-rising cafe trend after matcha in US/CA/GB/AU; strong foodservice + premium-retail + e-commerce growth.
How to source itJapanese tea/matcha B2B suppliers & exporters; specialty importers. FOODEX/JETRO/GFP.
Verified sourceshttps://aiya-america.com/matcha-grades; https://shop.ikkyu-tea.com/pages/wholesale
MakerJapanese roasted-tea / matcha suppliers
OriginJapan
CategoryBeverages / Hojicha
Available inUnited States, Canada, United Kingdom, Australia
HandlingAmbient
Price tierMid
ChannelFoodservice
Export readinessEmerging
HS code0902.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.