Hou Hou Shu Sparkling Sake

Hou Hou Shu (Gekkeikan-adjacent / regional) · Kyoto
Alcohol Sparkling Sake Alcohol Growing export

Hou Hou Shu is a light, low-ABV, gently sparkling sake aimed squarely at younger and female consumers entering the category, with sweet, easy-drinking appeal. Lightly sparkling sake is one of the fastest-growing export sub-segments, and this style ports well to Western retail. Its low alcohol and approachable taste broaden the audience beyond traditional sake drinkers. It reaches export markets via Asian beverage importers.

The supplierTypical: a Kyoto-area producer of light, low-alcohol sparkling sake formulated for new and younger drinkers, distributed through mainstream Asian beverage channels.
Why it sells abroadLow-ABV, sweet sparkling sake; recruits new consumers into the category

Buyer's brief ✓ SOURCES VERIFIED

CertificationsCORRECTION: Hou Hou Shu is made by MARUMOTO SAKE BREWERY (Marumoto Shuzo, Okayama) — NOT Gekkeikan or a generic Kyoto producer. It was one of Japan's first naturally-carbonated (in-bottle secondary fermentation) sparkling sakes. Food sanitation compliance (standard). HACCP/FSSC 22000: not publicly verified. No halal/organic/kosher certification found.
Pack formatsSmall 300ml bottles (also 'Rose'/'Blue Clouds' variants); multipacks. Confirmed via retail listings.
Shelf life~6-12 months; best chilled and fresh (lightly carbonated, often nigori-style).
StorageRefrigerated, upright; keep cold (live/secondary-fermentation style).
Minimum orderTypical: from 1 case; pallet for programs
Lead timeTypical: 4-8 weeks
CapacityTypical: mid-scale
Container loadTypical: reefer/mixed FCL
PricingMass
OEM / private labelPossible (per draft); no public OEM program confirmed.
Wholesale & MOQAsian beverage importers; MOQ by case/pallet; chilled handling advised
Key exporters & distributorsJFC International, Mutual Trading
Export regulationAlcohol import license; US TTB COLA + state; EU excise; bilingual/English labeling with ABV; sparkling/pressure packaging compliance.
Market demandGrowing among entry-level consumers
How to source itAsian beverage importers / specialty retailers (US: e.g., Plum Market, Fine Wine & Good Spirits list it). Producer: Marumoto Sake Brewery.
Verified sourceshttps://www.plummarket.com/store/hou-hou-shu-rose-clouds-sparkling-rose-sake-300ml.html; https://barriquesmarket.com/products/marumoto-hou-hou-shu-sparkling-sake
MakerRegional sparkling-sake producer (Kyoto)
OriginKyoto
CategoryAlcohol / Sparkling Sake
Available inUnited States, Hong Kong, Taiwan +2 more
HandlingAlcohol
Price tierMass
ChannelMass
Export readinessGrowing export
HS code2206.00
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.