Ippodo Hojicha & Genmaicha (Loose / Bags)

Ippodo · Japan
Beverages Hojicha Ambient Growing export

Roasted green tea (hojicha) and brown-rice green tea (genmaicha) from Ippodo, offering toasty, low-caffeine cups that serve as caffeine-light premium alternatives to matcha. Sold via Ippodo's North American online shop and specialty stockists. Hojicha in particular is riding the matcha halo into Western cafes.

The supplierIppodo Tea Co. (Kyoto, est. 1717) — see ceremonial line; family-run Kyoto house, English wholesale + NYC flagship for US/CA.
Why it sells abroadRoasted hojicha (low-caffeine, toasty) and genmaicha (roasted-rice) from a 300-year Kyoto house — flavor/heritage hook; hojicha-latte cafe trend.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsJAS Organic on organic SKUs (confirmed — Ippodo's six JAS-certified organic teas include Organic Hojicha and Organic Genmaicha). HACCP/FSSC: not publicly verified. Lower-caffeine hojicha positioning.
Pack formatsLoose-leaf bags ~100g-200g pouches; tea-bag boxes ~20 bags; case packs ~x6-x12 retail units.
Shelf life12-18 months sealed (roasted hojicha/genmaicha are stable).
StorageCool, dry, sealed; away from odors.
Minimum orderTypical: importer small-case; larger for direct wholesale.
Lead timeTypical: 30-45 days ex-Japan.
CapacityPremium-to-mid scale Kyoto roasting/blending.
Container loadTypical: dry, pallet-limited; LCL common.
PricingEstimate: ~US$10-20/100g retail loose; bagged similar per-serve.
OEM / private labelBy-arrangement; mostly own-brand. No advertised OEM program.
Wholesale & MOQIppodo USA/Canada shop and specialty wholesale (e.g. via specialty retailers like Tortoise General Store).
Key exporters & distributorsIppodo Tea Co., Ippodo Tea (North America)
Export regulationGreen-tea pesticide regime (EU 0.01 mg/kg if EU-shipped; US FDA Prior Notice + EPA). Caffeine-level claims must be substantiated per market.
Market demandHojicha rising fast as the 'next matcha' for lattes; genmaicha steady comfort tea. Specialty cafe + premium retail US/CA.
How to source itIppodo wholesale / NYC flagship; specialty importers. FOODEX/JETRO.
Verified sourceshttps://ippodotea.com/blogs/frequently-asked-questions/does-ippodo-sell-organic-tea; https://ippodotea.com/products/organic-hojicha
MakerIppodo Tea Co. (Kyoto, est. 1717)
OriginJapan
CategoryBeverages / Hojicha
Available inUnited States, Canada
HandlingAmbient
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code0902.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.