Iwatsuka Senbei Rice Crackers (Niigata, JETRO Discovery)

Iwatsuka (岩塚製菓) Senbei / Okaki · Niigata, Japan
Fresh & Specialty Plant-Based Ambient Established export

Niigata rice-cracker (senbei/okaki) maker using domestic glutinous rice; naturally plant-based, gluten-aware rice-based savory snacks featured in JETRO's Discovery Niigata export directory.

The supplierMajor Niigata rice-cracker manufacturer emphasizing domestic rice; JETRO-supported exporter.
Why it sells abroadDomestic-rice savory snack; plant-based; established Niigata exporter

Buyer's brief ✓ SOURCES VERIFIED

CertificationsExport-grade; maker-dependent (some lines target halal)
Pack formatsRetail bags/boxes; multipacks
Shelf life4–6 months ambient
StorageAmbient dry
Minimum orderTypical: case to pallet
Lead timeStock-based, year-round
CapacityIndustrial
Container loadDry container (FCL/LCL)
PricingTypical: mid
OEM / private labelPossible
Wholesale & MOQTypical: case-pricing snack wholesale
Key exporters & distributorsIwatsuka (direct via JETRO), snack distributors
Export regulationShelf-stable snack; standard food-import labeling/allergen declaration (soy). No phytosanitary barrier.
Market demandSteady global Japanese-snack demand
How to source itIwatsuka -> JETRO/distributor -> overseas retail
Verified sourceshttps://www.jetro.go.jp/en/discoveryniigata/food/108.html
MakerIwatsuka Confectionery Co., Ltd., Niigata, Japan
OriginNiigata, Japan
CategoryFresh & Specialty / Plant-Based
Available inUnited States, Hong Kong, Singapore +3 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.