Kameda Happy Turn / Salad Senbei

Kameda Seika · Japan
Snacks & Sweets Rice Cracker Ambient Established export

Happy Turn (sweet-salty 'magic powder'-dusted rice crackers) and salad/nori senbei from Japan's leading rice-cracker maker. Distributed internationally alongside Kaki no Tane via Kameda's overseas operations and Asian-grocery channels. Represents the broader senbei/arare export range beyond the flagship Kaki no Tane.

The supplierMajor: Kameda Seika Co., Ltd. Same listed rice-cracker leader; Happy Turn and salad senbei are domestic-hero SKUs with growing export.
Why it sells abroadHappy Turn's addictive sweet-savory 'magic powder' coating and light salad senbei; comforting Japanese rice-snack flavor profile, individually wrapped convenience.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHalal: not publicly verified (savory seasoning powders need ingredient check). Kosher: not publicly verified. Kameda FSSC 22000 / ISO 22000 + HACCP typical corporate practice. Verify Halal/Kosher per SKU.
Pack formatsRetail: Happy Turn multi-pack ~108-120g; salad senbei bags. Typical case: bag x12/case. (keep claimed)
Shelf lifeTypical 6-9 months ambient. (keep claimed)
StorageAmbient, cool/dry (avoid humidity).
Minimum orderTypical: importer case minimums; FCL for direct.
Lead timeTypical: 4-8 weeks.
CapacityVery high.
Container loadTypical: 20ft ~1,500-2,200 cartons.
PricingEstimate: JPY ~150-260 per bag FOB.
OEM / private labelYes — CONFIRMED. Kameda operates substantial OEM/contract and private-label rice-snack production (Kameda USA private-brand supply to U.S. retailers; manufacturing JVs/alliances). Inquire for private-label.
Wholesale & MOQKameda overseas subsidiaries + Asian-grocery distributors; MOQ by case
Key exporters & distributorsKameda Seika, KAMEDA USA Inc.
Export regulationSoy/wheat/milk allergens (seasoning); flavor-enhancer disclosure; rice base is low-allergen; long ambient shelf life.
Market demandSteady Asian-grocery demand US/CN/TH/TW/HK/SG/CA; rising savory-rice-snack interest in Western specialty.
How to source itKameda Seika export division / authorized distributors; OEM inquiry; FOODEX; JETRO/GFP. (keep claimed)
Verified sourceshttps://www.kamedaseika.co.jp/en/company/overseas-business/
MakerKameda Seika Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Rice Cracker
Available inUnited States, China, Thailand +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.