Karashi (Japanese Hot Mustard)

Various (e.g. S&B, House) · Japan
Seasonings Wasabi & Spice Ambient Growing export

A fiery Japanese mustard (powder or tube paste) used for oden, tonkatsu, natto and shumai. Sharper and more pungent than Western mustard, it is a foodservice and specialty-retail item for Japanese dishes abroad. Powder form lets cooks mix fresh, hot paste.

The supplierS&B Foods / House Foods — major Japanese seasoning houses with strong export and English B2B. Karashi (hot mustard) in tube and powder formats. House Foods has US operations.
Why it sells abroadSharp, pungent Japanese hot mustard — essential for oden, tonkatsu, shumai and natto; complements the katsu/Japanese-cuisine trend.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP at plants (S&B/House; industry-standard). Vegan. Halal/Kosher: NOT publicly verified (no certificate located; verify per SKU).
Pack formatsRetail: 43g tubes; 35g powder tins. Foodservice: 1kg tube/bag; bulk powder. Cases of 10-20.
Shelf life12-18 months (paste); 24 months (powder).
StorageRefrigerate paste after opening; powder cool/dry.
Minimum orderTypical: 1 pallet via maker/importer; FCL ex-Japan.
Lead timeTypical: 6-10 weeks ex-Japan; faster via House US stock.
CapacityHigh.
Container loadTypical: ~18-20 pallets per 20ft.
PricingEstimate: $15-30/kg wholesale; confirm via maker.
OEM / private labelOEM/private-label and foodservice bulk supply available (S&B/House are manufacturers; category norm).
Wholesale & MOQS&B/House via JFC/Wismettac/Mutual Trading; specialty and Asian grocery; case MOQ.
Key exporters & distributorsS&B Foods, House Foods, JFC International, Wismettac
Export regulationMustard is a declarable allergen (EU and many markets); coloring declaration for tube paste; standard spice labeling.
Market demandSteady in Japanese foodservice and Asian-grocery retail; niche but reliable accompaniment demand.
How to source itVia S&B / House Foods (US ops) export & importers; JFC/Wismettac; JETRO, FOODEX.
Verified sourceshttps://www.sbfoods-worldwide.com/
MakerS&B Foods / House Foods
OriginJapan
CategorySeasonings / Wasabi & Spice
Available inUnited States, United Kingdom, Australia +2 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code2103.30
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.