Kewpie Mayonnaise (Japanese)

Kewpie · Made in USA (California) + 'Product of Japan' import SKU
Seasonings Mayonnaise Ambient Established export

The cult Japanese mayonnaise — egg-yolk-only, rice-vinegar, umami-rich and creamier than Western mayo, sold in the iconic clear squeeze bottle. Kewpie makes a US version in California (using yeast extract instead of declared MSG) while also importing the Japan-made SKU, and is now stocked at Walmart, Target and Whole Foods. The single most influential Japanese condiment crossover in the West.

The supplierKewpie Corporation / Q.P. Corp (founded 1919, Tokyo; listed). Made in USA (California plant) plus 'Product of Japan' import SKU. Major global egg/mayo/dressing maker with strong English B2B and worldwide distribution; domestic US production for North America.
Why it sells abroadCult-status richer, egg-yolk + rice-vinegar + umami (MSG) Japanese mayo; viral global demand; US plant gives domestic supply and the authentic Japan-import SKU for purists.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP / SQF at US plant (industry-standard). Kosher: (confirmed) — US-made Kewpie Mayonnaise is certified kosher and gluten-free. Halal: (confirmed for Malaysia-made SKU) — Kewpie Mayonnaise Malaysia is JAKIM halal-certified (the Japanese-made bottle is NOT kosher/GF). So both halal and kosher exist, on different origin SKUs.
Pack formatsRetail: 12oz/355g & 17.64oz/500g squeeze bottles. Foodservice: 1kg pouch (x6); 1 gal jug; bulk on request. Cases of 6-12.
Shelf life10-12 months unopened; refrigerate after opening.
StorageRefrigerate after opening; cool storage.
Minimum orderTypical: 1 pallet via Kewpie USA; FCL for Japan-import SKU.
Lead timeTypical: 2-4 weeks ex-US plant; 6-10 weeks ex-Japan import SKU.
CapacityVery high — global mayo leader with US plant.
Container loadTypical: ~18-20 pallets per 20ft.
PricingEstimate: $4-8/kg wholesale (premium vs Western mayo); confirm via Kewpie.
OEM / private label(confirmed) Kewpie is a major B2B dressing/sauce supplier — OEM/private-label and foodservice bulk dressing/mayo (e.g. Kewpie Mayonnaise Base Type 1kg foodservice packs).
Wholesale & MOQKewpie USA direct + DTC (kewpieshop.com) + JFC/Wismettac/Mutual Trading for Japan-origin SKU; retail and foodservice; case MOQ.
Key exporters & distributorsKewpie USA (own US plant), JFC International, Wismettac, Mutual Trading
Export regulationEgg allergen labeling; MSG declared on Japan-made (yeast extract on US-made to avoid MSG label); no HFCS/no artificial colors/preservatives is a selling point; 'mayonnaise' standard-of-identity (egg/oil minimums) in some markets.
Market demandBooming worldwide — social-media driven, used in foodservice (sushi, fusion, burgers) and fast-growing retail across US/UK/EU/AU/SG.
How to source itDirect via Kewpie USA / Kewpie export; Kewpie Malaysia for halal markets; JFC/Wismettac distribution; JETRO, FOODEX, foodservice B2B.
Verified sourceshttps://mtckitchen.com/products/kewpie-us-mayo-no-msg-gluten-free-kosher-mayonnaise-1-gal; https://www.kewpie.com.my/retail-products/mayonnaise; https://marubishi-group.com/products/kewpie-mayonnaise-base-type
MakerKewpie Corporation (Q.P. Corp)
OriginMade in USA (California) + 'Product of Japan' import SKU
CategorySeasonings / Mayonnaise
Available inWorldwide
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2103.90
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.