Kinjirushi Hon-Wasabi (Real Grated Frozen Wasabi)

Kinjirushi · Japan (Aichi) + US operations (Kinjirushi Wasabi International USA)
Seasonings Wasabi & Spice Chilled Established export

Kinjirushi is a pioneer of wasabi products with a dedicated US subsidiary, Kinjirushi Wasabi International USA. Its Hon-Wasabi is real Japanese wasabi (Wasabia japonica), grated and frozen at peak freshness from Shizuoka-cultivated roots -- distinct from horseradish-based pastes. The company also exports premium wasabi powder (1kg foodservice) and fresh-grated tubes/tubs. Carried in the US (Riviera Seafood Club) and UK (Yutaka, WASO). Authentic real-wasabi positioning for sushi and fine dining.

The supplierAichi wasabi specialist with US subsidiary; real wasabi + premium powder + pastes
Why it sells abroadReal (not horseradish) frozen wasabi; US subsidiary cold-chain; sushi-grade authenticity

Buyer's brief ✓ SOURCES VERIFIED

CertificationsReal-wasabi authenticity & foodservice specs (confirmed): Kinjirushi (Nagoya/Aichi; Kinjirushi Wasabi International USA, Torrance CA) pioneered Ultra Cold Grating (-196C) of fresh wasabi; exports to 60+ countries; foodservice packets and tubes.
Pack formatsFrozen grated tubs (e.g., 7oz), retail tubes, foodservice grated-wasabi packets, powder (confirmed)
Shelf life~12 months frozen; powder ~24 months (typical)
StorageFrozen for grated paste; ambient dry for powder
Minimum orderTypical: case via subsidiary/distributor
Lead timeTypical: US-warehoused frozen -> short lead
CapacityTypical: large specialist
Container loadTypical: reefer FCL for frozen; ambient for powder
PricingTypical: USD 20-40 per 300g frozen real wasabi; powder foodservice priced
OEM / private labelOEM/foodservice packing common (confirmed: foodservice formats; co-branded furikake with Takaokaya). Private-label plausible.
Wholesale & MOQTrue
Key exporters & distributorsKinjirushi Wasabi International USA, Yutaka (UK), WASO, Riviera Seafood Club
Export regulationReal wasabi (no artificial coloring in hon-wasabi line); frozen cold-chain; declare any horseradish blend in mixed SKUs; mustard-family note
Market demandStrong with sushi restaurants and premium foodservice
How to source itKinjirushi Japan -> Kinjirushi USA / UK distributors -> sushi foodservice & grocery
Verified sourceshttps://www.kinjirushiusa.com/; https://www.kinjirushiusa.com/ultra-cold-grating-technology/
MakerKinjirushi Co., Ltd. (Kinjirushi Wasabi International USA)
OriginJapan (Aichi) + US operations (Kinjirushi Wasabi International USA)
CategorySeasonings / Wasabi & Spice
Available inUnited States, United Kingdom, Canada, Australia
HandlingChilled
Price tierPremium
ChannelFoodservice
Export readinessEstablished export
HS code2103.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.