KitKat Green Tea Matcha (Europe edition)

KitKat · Japan (recipe) / Germany (production)
Snacks & Sweets Chocolate Ambient Established export

Nestlé's official European rollout of the Japanese matcha KitKat, launched Feb 2019 after consumer demand to make the flavor available outside Japan. Produced at a single site in Hamburg and distributed across Europe, it is the formalized export version of Japan's matcha KitKat. Demonstrates how a Japan-born flavor can be globalized via local EU production.

The supplierGlobal major: Nestlé (EU production, Hamburg, Germany). Recipe licensed from Japan green-tea concept; full EU food-safety and English-language B2B readiness.
Why it sells abroadEU-produced 'matcha' KitKat lets European buyers stock the on-trend Japanese flavor without import lead time or customs from Japan; bridge SKU for matcha demand.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsEU-produced (Hamburg, Germany) under Nestlé European food-safety standards (FSSC 22000 / IFS / BRCGS typical of Nestlé EU plants — corporate practice, not SKU-confirmed); EU allergen/labelling compliance. HACCP applies. Halal: not publicly verified. Kosher: not publicly verified.
Pack formatsRetail: single 2-finger / 4-finger bars; sharing bags. Typical case: 4-finger 41.5g x24/case; sharing-bag x outer carton. (keep claimed)
Shelf lifeTypical 10-12 months ambient. (keep claimed)
StorageAmbient, cool/dry (chocolate).
Minimum orderTypical: pallet-level via EU distributor; FCL not required since EU-sourced within-region.
Lead timeTypical: 2-4 weeks within EU distribution.
CapacityHigh industrial capacity (European plant).
Container loadTypical: intra-EU truck/pallet logistics; FTL ~24-30 pallets.
PricingEstimate: EUR ~0.50-0.90 per bar wholesale depending on format/volume.
OEM / private labelNo — branded only (confirmed: Nestlé flagship brand).
Wholesale & MOQNestlé European distribution; mainstream retail listings; MOQ by pallet
Key exporters & distributorsNestlé
Export regulationEU-compliant by design (made in Germany); natural matcha colour; milk/soy allergen labeling; EU additive rules met.
Market demandHigh in GB/DE/FR/IT/ES grocery and Asian-fusion retail; rides matcha trend and 'Japanese KitKat' search demand without Japan-import friction.
How to source itNestlé European distributors / wholesalers; direct retail trade within EU; no Japan export needed. (keep claimed)
Verified sourceshttps://www.kitkat-japan.com/blogs/news/japanese-kit-kats-vegetarian-halal-friendly
MakerNestlé (produced in Hamburg, Germany)
OriginJapan (recipe) / Germany (production)
CategorySnacks & Sweets / Chocolate
Available inUnited Kingdom, Germany, France +7 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code1806.32
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.