KitKat Matcha (Uji Matcha / Otona no Amasa)

KitKat · Japan
Snacks & Sweets Chocolate Ambient Established export

Green-tea-flavored wafer chocolate bar using Uji matcha blended into the chocolate, Japan's most iconic 'Japan-exclusive' KitKat. The #1 most-requested Japanese souvenir among overseas buyers and the gateway SKU for the matcha-confectionery boom. Sold abroad chiefly via duty-free, Don Quijote/DONKI international stores and cross-border e-commerce.

The supplierGlobal major: Nestlé Japan (subsidiary of Nestlé S.A.). Full corporate scale, English-ready export/trading divisions, decades of export track record. KitKat is the No.1 chocolate brand in Japan and its single largest snack-export hero SKU.
Why it sells abroadJapan-exclusive matcha flavor is the global flagship Japanese-snack souvenir; massive gift appeal, Uji matcha provenance, 'Otona no Amasa' (grown-up bittersweet) premium positioning.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsJapan-made KitKat is NOT Halal-certified (Nestlé Japan states no Halal certification; cross-contamination risk on shared lines) — Halal: not publicly verified for Japan SKUs. Kosher: not publicly verified. Nestlé global food-safety standards (FSSC 22000 / ISO 22000 group) apply at Nestlé sites (general corporate practice, not SKU-confirmed). HACCP applies.
Pack formatsRetail: mini-bar bag ~12 pcs / 135g; single 2-finger bars. Typical case: 135g bag x12/case; mini singles x24 inner x traded carton. (keep claimed — not independently re-verified)
Shelf lifeTypical 10-12 months ambient from production (chocolate confectionery). (keep claimed)
StorageAmbient, cool/dry; avoid heat to prevent bloom/melt (chocolate).
Minimum orderTypical: importer MOQ from authorized exporter ~1-5 cases/SKU for consolidated orders; FCL for direct factory pricing.
Lead timeTypical: 4-8 weeks via authorized exporter; seasonal/limited flavors are allocation-based.
CapacityIndustrial mass-production; very high. Constraint is matcha-flavor allocation, not capacity.
Container loadTypical: 20ft ~1,200-1,800 cartons (light chocolate confectionery) subject to reefer/temperature limits.
PricingEstimate: wholesale ~JPY 250-400 per retail bag FOB depending on SKU/volume; premium vs standard bars.
OEM / private labelNo — branded only; OEM/private-label not available for KitKat (confirmed: flagship Nestlé brand).
Wholesale & MOQNestlé Japan export channels + trading houses (Wismettac/JFC); also bulk via DONKI / Asian-grocery distributors; MOQ by case
Key exporters & distributorsNestlé Japan, Wismettac Asian Foods, JFC International
Export regulationMilk/soy lecithin allergens; EU titanium-dioxide (E171) ban relevant to some white-coated KitKat variants; natural matcha color is compliant; standard chocolate composition rules.
Market demandVery high. Japan-snack boom + 'KitKat flavors' is a defining TikTok/YouTube haul category; strong in US specialty, CN/TW/HK gifting, airport/duty-free, Asian grocery chains.
How to source itAuthorized Nestlé Japan export distributors / Japanese trading companies serving Asian-grocery importers; JETRO/GFP intros; FOODEX JAPAN. Grey-market parallel exists — use authorized channel. (keep claimed)
Verified sourceshttps://www.kitkat-japan.com/blogs/news/japanese-kit-kats-vegetarian-halal-friendly; https://fooddiversity.today/en/article_1086.html
MakerNestlé Japan
OriginJapan
CategorySnacks & Sweets / Chocolate
Available inUnited States, China, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code1806.32
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.