Self-assembly 'edible science' candy kits where powder + water is shaped into miniature ramen, sushi or bento using colour-changing reactions. A viral export hit driven by YouTube/TikTok, sold across Western mass and specialty channels.
The supplierKracie Foods (former Kanebo Foods), Tokyo; major DIY-candy & confectionery maker, part of Kracie Holdings. Owns Popin' Cookin' and Nerunerunerune brands with strong overseas pull.
Why it sells abroadInteractive 'play with your food' format; social-media virality drives repeat overseas demand
Buyer's brief ✓ SOURCES VERIFIED
CertificationsKracie Foods food-safety (ISO 22000 / FSSC 22000 at plants): industry-typical, not confirmed via public certificate for specific plant/SKU.
Pack formatsSingle-kit boxed sachets ~1.0-1.4oz (~20-40g) per kit (US-distributed kits confirmed at ~1.0-1.2oz via JFC); inner cartons; export master cartons.
Shelf life8-12 months ambient (type-typical for powdered DIY candy).
StorageAmbient; cool & dry, away from humidity (powders are hygroscopic) and heat.
Minimum orderTypical: full-carton / pallet via importer
Lead timeTypical: 4-8 weeks ex-Japan
CapacityTypical: mass-scale lines
Container loadTypical: lightweight, high pallet count per 20ft
PricingTypical: retail USD 3-6 per kit; wholesale lower
Available inUnited States, United Kingdom, France +4 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1704.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.
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