Look Chocolate (Fujiya Look A La Mode / 4-Flavor)

Look · Japan
Snacks & Sweets Chocolate Ambient Established export

Look is Fujiya's signature filled chocolate launched in 1962, a tray of small chocolate squares each holding a distinct cream center such as strawberry, banana, custard and almond. The 'A La Mode' multi-flavor box is a recognizable Japanese supermarket staple sold under Fujiya's Peko-chan mascot. It is a low price-point gateway 'Japanese chocolate' SKU in Asian and Western Japanese-grocery channels. Seasonal limited flavors drive repeat novelty purchases overseas.

The supplierFujiya (est. 1910, listed Tokyo) is a major Japanese confectionery and cake company famous for Milky candy and the Peko-chan mascot; broad domestic distribution and growing inbound/export exposure.
Why it sells abroadIconic multi-flavor filled-chocolate format with strong mascot recognition and low entry price

Buyer's brief ✓ SOURCES VERIFIED

Certifications(confirmed) ISO 22000, FSSC 22000 and JFS-B at Fujiya manufacturing facilities (company profile); AIB program since 2007; HACCP-based hygiene. Halal: not certified (company holds no halal/kosher cert).
Pack formats12-piece tray box (~49g); multipack cases; carton master packs
Shelf lifeTypical: ~12 months ambient unopened (kept cool, chocolate)
StorageAmbient, cool/dry; keep below ~28C to avoid bloom
Minimum orderTypical: 1 mixed pallet per importer order
Lead timeTypical: 4-8 weeks from PO including export documentation
CapacityTypical: large-scale automated chocolate lines, ample export capacity
Container loadTypical: 20ft reefer/ambient ~1,000-1,500 cartons depending on pack
PricingTypical: wholesale USD 1.20-1.80 per retail unit FOB Japan
OEM / private labelLimited; brand-led (no public evidence of contract/private-label manufacturing for Look)
Wholesale & MOQVia Japanese trading houses and snack importers (Wismettac/JFC, Nishimoto)
Key exporters & distributorsFujiya Co., Ltd., Wismettac Asian Foods, JFC International
Export regulationMilk/soy/wheat allergen labeling required; EU/US natural colorant compliance for fruit fillings; no gelatin (suitable for lacto-vegetarian); cocoa product
Market demandSteady nostalgic/novelty demand in Asian-grocery and Japanese-snack subscription channels
How to source itFujiya export desk -> Japanese trading house -> regional Asian-food distributor -> retail (e.g. Weee!/Sayweee carries Fujiya in US)
Verified sourceshttps://www.fujiya-peko.co.jp/english/company/; https://www.facebook.com/japanhalal/posts/-fujiyas-these-look-chocolates-are-ok-for-muslims-to-consume-in-sha-allah-checke/3610081655718115/
MakerFujiya Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Chocolate
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1806
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.