Lotte Toppo (filled chocolate pretzel stick)

Lotte · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Toppo is Lotte's inverted pretzel stick filled with chocolate inside the hollow biscuit (the opposite of Pocky's outside-coating), letting consumers eat it cleanly without melting on fingers. The 'chocolate-inside' gimmick differentiates it strongly and it travels well as a Japanese stick-snack into both mainstream and Asian-grocery channels.

The supplierLotte (major Japan/Korea confectionery group) has wide export distribution for chocolate and biscuit snacks.
Why it sells abroadChocolate-filled-inside pretzel stick, no-melt finger-clean eating

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / ISO 22000 / HACCP: not publicly verified at product level for Lotte Japan. Halal: NOT certified — Lotte Japan Toppo carries no halal certification mark; third-party retailers only infer status from ingredients, which is not a certification.
Pack formatsTwin bags (~72g box); multipack; cartons (draft retained)
Shelf lifeTypical ~12 months ambient unopened (draft retained; not published per pack)
StorageAmbient, cool/dry, avoid heat (chocolate-filled)
Minimum orderTypical: 1 mixed pallet per importer order
Lead timeTypical: 4-8 weeks from PO incl. export docs
CapacityLarge-scale automated lines
Container loadTypical: 20ft ~1,200-1,500 cartons
PricingTypical: wholesale USD 1.20-1.80 per retail unit FOB Japan
OEM / private labelLimited; brand-led (no public OEM offering verified)
Wholesale & MOQVia Japanese trading houses and snack importers
Key exporters & distributorsLotte Co., Ltd., Wismettac Asian Foods, JFC International
Export regulationWheat/milk/soy allergen labeling; cocoa product; transit temperature control
Market demandSteady demand in mainstream and Asian channels
How to source itLotte export desk -> trading house -> distributor -> retail (draft retained)
Verified sourceshttps://www.mustakshif.com/product/detail/4903333219636/lotte-toppo-2-bags-of-10-pieces
MakerLotte
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.