Manju (steamed/baked bean-paste buns)

Various regional wagashi makers · Japan
Snacks & Sweets Wagashi Chilled Emerging

Steamed or baked dough buns filled with sweet azuki paste, a foundational wagashi sold abroad mainly via Asian-grocery (shelf-stable individually-wrapped types) and chilled/frozen for fresh artisan versions. A traditional gift sweet with strong cultural identity but tighter shelf-life logistics than yokan.

The supplierMultiple regional wagashi makers, from artisan to industrial/individually-wrapped gift producers. Only sealed/extended-shelf or frozen versions export practically.
Why it sells abroadClassic steamed/baked bean-paste bun; regional varieties (momiji, onsen, sake manju) carry strong souvenir/cultural-gift identity.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsAllergen: wheat; sometimes egg/dairy in baked manju. Anko base plant-based. Halal: not publicly verified. Kosher: not publicly verified. HACCP / ISO 22000 plausible for industrial export makers but not SKU-confirmed. Category-level entry — confirm per supplier/facility.
Pack formatsRetail: individually-wrapped single; gift box of 6-12. Typical case: gift box x6-12/case. (keep claimed)
Shelf lifeFresh manju only days; export uses sealed-extended (~30-60 days ambient) or frozen versions. (keep claimed)
StorageFresh: refrigerate/short turnover; export: sealed ambient or frozen.
Minimum orderTypical: importer case minimums (sealed); frozen needs cold-chain.
Lead timeTypical: 2-6 weeks.
CapacityRegional/industrial; varies.
Container loadTypical: ambient container (sealed); reefer if frozen.
PricingEstimate: JPY ~120-300 per piece FOB.
OEM / private labelPlausible — industrial/regional wagashi makers offer OEM gift manju. Verify per chosen supplier (not confirmed for a specific maker here).
Wholesale & MOQAsian-grocery + chilled/frozen importers; wagashi makers; MOQ by case
Key exporters & distributorsJapanese wagashi makers, Asian-grocery importers
Export regulationWheat + azuki (and milk/egg for some) allergens; fresh manju short shelf life (days-weeks) needs Chilled/Frozen; shelf-stable wrapped types ambient; humectant/preservative disclosure.
Market demandSteady gift/Asian-grocery demand US/TW/HK/SG/CA/GB; wagashi-culture interest; frozen export expands fresh-style reach.
How to source itIndustrial/regional wagashi makers export & OEM; Asian-grocery and gift importers; FOODEX; JETRO/GFP. (keep claimed)
MakerMultiple Japanese wagashi makers
OriginJapan
CategorySnacks & Sweets / Wagashi
Available inUnited States, Taiwan, Hong Kong +3 more
HandlingChilled
Price tierMid
ChannelSpecialty
Export readinessEmerging
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.