Marukyu-Koyamaen Ceremonial Matcha (Aoarashi / Choan / Isuzu)

Marukyu-Koyamaen · Japan
Beverages Matcha Ambient Growing export

Top-tier Uji ceremonial matcha from a 300-year Kyoto house that supplies grandmasters of multiple tea-ceremony schools, prized for its quality-first philosophy. Grades like Aoarashi (versatile entry ceremonial) and Choan are globally sought by enthusiasts. Sells through its international online shop plus US retailers (Amazon, specialty sellers); restocks are limited amid the matcha shortage.

The supplierMarukyu-Koyamaen Co., Ltd. (Uji, Kyoto) — tea estate since ~1704 (Genroku era); Japan's most celebrated matcha house, supplier to top hotels, shrines/temples and tea schools. English online/wholesale channel; authorized retailers worldwide (e.g. Nara Tea Co.). Premium-tier B2B.
Why it sells abroad22× winner of Japan's National Tea Competition 1st prize; named ceremonial blends (Aoarashi/Choan/Isuzu) are global barista benchmark — prestige/authenticity hook.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsISO 22000 (confirmed). JAS Organic on organic line (confirmed). Kosher (confirmed). Halal (confirmed per retailer/importer profiles). FSSC 22000/HACCP: not separately confirmed (ISO 22000 confirmed instead). Holds patented production techniques.
Pack formats20g/40g tins retail; 100g/200g bags for cafes; case packs ~x10-x20 tins. Bulk for foodservice on request.
Shelf life~12 months unopened (nitrogen-flushed tin); best within ~1 month opened.
StorageCool/cold, sealed; refrigerate after opening and consume quickly.
Minimum orderTypical: importer small-case via authorized distributor; larger MOQ for direct wholesale.
Lead timeTypical: 30-45 days ex-Japan; faster via in-market authorized retailers.
CapacityPremium artisanal-to-mid scale; estate-grown + procured Uji leaf.
Container loadTypical: light, pallet/weight-limited; LCL common for premium volumes.
PricingEstimate: ceremonial ~US$30-60/40g retail (Aoarashi/Choan/Isuzu tiers); higher koicha grades more.
OEM / private labelPrimarily own-brand; tinned/bulk grades for cafes available by arrangement via English wholesale. Formal OEM/private-label not advertised — treat as by-arrangement only.
Wholesale & MOQOfficial international online shop (intermittent stock) + third-party US specialty/marketplace sellers; limited allocation due to shortage.
Key exporters & distributorsMarukyu-Koyamaen Co., Ltd., Specialty importers / marketplace resellers
Export regulationEU MRL 0.01 mg/kg (whole-leaf); US FDA Prior Notice + EPA tolerances. Premium ceremonial buyers expect residue documentation.
Market demandTop demand from specialty cafes/connoisseurs in US/EU/CA amid matcha boom; trophy brand for premium menus and retail.
How to source itMarukyu-Koyamaen English wholesale; authorized importers/retailers (Nara Tea Co., Sazen Tea). FOODEX/JETRO.
Verified sourceshttps://best-matcha.com/shop/marukyu-koyamaen-2; https://www.marukyu-koyamaen.co.jp/english/shop/products; https://narateacompany.com/
MakerMarukyu-Koyamaen Co., Ltd. (Uji, Kyoto)
OriginJapan
CategoryBeverages / Matcha
Available inUnited States, Germany, France +2 more
HandlingAmbient
Price tierPremium
ChannelSpecialty
Export readinessGrowing export
HS code0902.10
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.