Matcha Pocky / Matcha Pretz

Pocky / Pretz (Glico) · Japan
Snacks & Sweets Matcha Sweet Ambient Established export

Matcha (green tea) coated biscuit-stick editions of Glico's flagship Pocky and Pretz lines, blending the global stick-snack distribution with the matcha trend. A mid-tier, broadly available matcha snack sold through Asian-grocery, specialty, and subscription channels. Acts as an accessible matcha 'gateway' product riding Pocky's existing reach.

The supplierGlobal major: Ezaki Glico. Matcha line extensions of flagship Pocky/Pretz; full multinational export and English B2B readiness; matcha SKUs tap premium-flavor demand.
Why it sells abroadMatcha twist on the world's best-known Japanese stick snack; combines Pocky recognition with on-trend matcha flavor; easy-entry matcha product for mainstream shelves.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsGlico group food-safety management (FSSC 22000 / ISO 22000 / HACCP): industry-typical but not confirmed for the specific Matcha SKU/plant from a public certificate. Halal (Japan-made): NOT certified — Glico Japan publicly declines to certify Japan-made Pocky/Pretz as Halal (trace-alcohol flavorings; Pretz contains bouillon/sake-lees seasoning likely haram). Halal applies ONLY to Glico's Indonesia/Thailand-produced lines, not the Japan-origin matcha product. Kosher: not publicly verified.
Pack formatsRetail Matcha Pocky ~70g (premium 'Midi'/giant editions exist); typical box x10 / inner x12 / case (case pack not independently confirmed).
Shelf life10-12 months ambient (type-typical for biscuit-stick).
StorageAmbient; store cool & dry, avoid high temperature/humidity (chocolate coating melt/bloom risk above ~28C).
Minimum orderTypical: importer ~5-10 cases/SKU; FCL direct for SEA lines.
Lead timeTypical: 4-8 weeks.
CapacityVery high.
Container loadTypical: 20ft ~1,500-2,000 cartons.
PricingEstimate: JPY ~120-250 per box FOB (premium vs standard).
OEM / private labelNo — branded flagship.
Wholesale & MOQGlico regional subsidiaries + Asian-grocery/specialty distributors; MOQ by case
Key exporters & distributorsEzaki Glico
Export regulationWheat/milk/soy allergens; natural matcha colour; EU additive labeling; long ambient shelf life.
Market demandHigh; matcha + Pocky double pull; US/CN/TW/HK/SG/TH/GB/CA mainstream and Asian grocery; TikTok matcha and Pocky-game crossover.
How to source itGlico overseas subsidiaries / export division / authorized distributors; FOODEX; JETRO/GFP.
Verified sourceshttps://paulonia.tokyo/useful-for-travel/are-pocky-and-pretz-in-japan-halal-answer-from-glico/; https://www.malaymail.com/news/life/2025/12/13/how-global-food-company-glico-leverages-their-rd-to-navigate-the-malaysian-market-and-also-finds-ways-to-achieve-healthy-ageing/201751
MakerEzaki Glico
OriginJapan
CategorySnacks & Sweets / Matcha Sweet
Available inUnited States, China, Taiwan +5 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1905.32
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.