One of Japan's 'big three' wagyu (with Kobe and Omi), virgin-female Japanese Black raised under exacting conditions with an extremely high fat-to-meat ratio. Only ~2,500 head/yr are certified, so it commands some of the highest prices in Japan. Historically not exported; producers opened exports relatively recently (e.g. into the Philippines, and into Spain/Europe via specialist importers).
The supplierBrand-certified via the Matsusaka beef council/Matsusaka Beef Association, Mie. Famed for long-fattened virgin female Japanese Black cattle and individual-identification management system. Typical: limited registered farms; export through Mie/Kansai-licensed establishments.
Why it sells abroadLegendary marbling and tenderness from extended fattening of virgin cows; record auction prices; elite brand cachet for the very top of HORECA.
Buyer's brief ✓ SOURCES VERIFIED
CertificationsMatsusaka Beef brand certification (confirmed): cattle registered in the Matsusaka cattle individual-identification management system (10-digit ID, since 2002 via Mie Pref. Matsusaka Shokuniku Kosha), fully traceable birth-to-distribution. Halal Matsusaka exists via third-party halal slaughter/exporters (confirmed availability) but is NOT inherent to the brand. HACCP / FSSC 22000 / EU-establishment / US-FSIS: not publicly verified at brand level.
Pack formatsVac-pac primals and portion steaks (sirloin, ribeye, fillet), individually sealed with cattle-ID; ~5-10kg/carton chilled-insulated or frozen.
Shelf lifeChilled vac-pac: ~30-45 days at 0-2°C (typical). Frozen: ~12-18 months at -18°C (typical).
StorageChilled 0-2°C or frozen -18°C or below.
Minimum orderTypical: a few hundred kg mixed-cut for chilled air; FCL for frozen.
Lead timeTypical: 2-4 weeks incl. MAFF export health certificate and destination paperwork.
CapacityTypical: very limited; small certified herd and long fattening cycle constrain volume.
PricingEstimate: ultra-premium, comparable to Kobe — Typical $200-450+/kg FOB premium cuts; top auction-grade far higher.
OEM / private labelBrand only; spec portioning/packing available (confirmed).
Wholesale & MOQChilled premium primals airfreight to top fore, Michelin/French-cuisine foodservice; very limited allocation.
Key exporters & distributorsMatsusaka brand-licensed exporters, Zen-Noh / JA ZEN-NOH Meat Foods, specialist EU importers (e.g. via Prime Cuts in PH)
Export regulationSame wagyu export backbone: approved abattoir + official vet, AQS hygiene certificate, 10-digit cattle ID traceability, EU via DG-listed plants. Brand certification via calf registration, pedigree and muzzle-pattern confirmation.
Market demandHigh-end HORECA in EU (incl. Spain), Philippines, Hong Kong, Singapore, Taiwan; collector/prestige positioning.
How to source itMatsusaka beef council / Mie Pref. Matsusaka Shokuniku Kosha (certification) → Mie/Kansai-licensed export abattoirs; JETRO; FOODEX JAPAN.
MakerVarious (brand-certified) — Matsusaka beef council
OriginMatsusaka region, Mie Prefecture
CategoryMeat & Seafood / Wagyu
Available inPH, ES, EU +3 more
HandlingChilled
Price tierPremium
ChannelFoodservice
Export readinessGrowing export
HS code0201 / 0202
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.
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