Meiji Kinoko no Yama (Chocolate Mushroom Biscuits)

Meiji · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Kinoko no Yama ('mushroom mountain'), launched 1975, is a mushroom-shaped snack with a crunchy cracker 'stem' and a milk-chocolate 'cap', one of Meiji's most recognizable confectionery icons. It anchors the famous 'Kinoko vs Takenoko' fan rivalry that drives social-media novelty interest overseas. Distributed across Asian and Western Japanese-grocery channels and snack boxes.

The supplierMeiji Co., Ltd. (Meiji Holdings) is Japan's largest confectionery/dairy maker with broad international distribution.
Why it sells abroadIconic mushroom-shaped biscuit-chocolate with strong fan-rivalry recognition

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000/ISO 22000 at confectionery plants: not publicly verified at product level (Meiji public ISO page covers ISO 14001/45001). HACCP basis. Halal: NOT halal (Kinoko no Yama flagged not-halal on halal database).
Pack formatsSingle box (~74g); multipack; carton master packs
Shelf lifeTypical: ~12 months ambient unopened
StorageAmbient, cool/dry; keep cool for chocolate
Minimum orderTypical: 1 mixed pallet per importer order
Lead timeTypical: 4-8 weeks from PO incl. export docs
CapacityLarge-scale automated lines; ample export capacity
Container loadTypical: 20ft ~1,000-1,500 cartons
PricingTypical: wholesale USD 1.50-2.20 per retail unit FOB Japan
OEM / private labelLimited; brand-led
Wholesale & MOQVia Japanese trading houses and snack importers (Wismettac/JFC, Nishimoto)
Key exporters & distributorsMeiji Co., Ltd., Wismettac Asian Foods, JFC International, Nishimoto Trading
Export regulationMilk/wheat/soy allergen labeling; cocoa product; chocolate temperature control in transit
Market demandSteady novelty/nostalgia demand globally
How to source itMeiji export desk -> trading house -> regional distributor -> retail
Verified sourceshttps://www.mustakshif.com/product/detail/4902777219615/meiji-kinoko-no-yama-and-takenoko-no-sato-matcha; https://www.meiji.com/global/sustainability/
MakerMeiji Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1806
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.