Meiji Takenoko no Sato (Chocolate Bamboo Shoot Biscuits)

Meiji · Japan
Snacks & Sweets Biscuit & Stick Ambient Established export

Takenoko no Sato ('bamboo shoot village') is a bamboo-shoot-shaped cookie cup coated in milk chocolate, launched 1979 as Meiji's biscuit-chocolate icon and the rival to Kinoko no Yama. The crisp cookie base and thick chocolate dome make it a recognizable Japanese supermarket staple, and the long-running 'Kinoko vs Takenoko' rivalry gives it cult-novelty appeal abroad. Sold widely in Asian and Western Japanese-grocery channels and on snack-subscription platforms.

The supplierMeiji Co., Ltd. (Meiji Holdings, listed Tokyo) is Japan's largest confectionery/dairy company with extensive export programs across Asia, North America and Oceania.
Why it sells abroadIconic shaped biscuit-chocolate with cult 'Kinoko vs Takenoko' rivalry recognition

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000/ISO 22000 for confectionery plants: not publicly verified at product level (Meiji's public ISO page lists ISO 14001/45001; food-safety scheme not itemized publicly). HACCP basis. Halal: NOT halal (flagged not-halal on halal database).
Pack formatsSingle box (~70g); multipack; carton master packs
Shelf lifeTypical: ~12 months ambient unopened
StorageAmbient, cool/dry; keep cool for chocolate
Minimum orderTypical: 1 mixed pallet per importer order
Lead timeTypical: 4-8 weeks from PO incl. export docs
CapacityLarge-scale automated lines; ample export capacity
Container loadTypical: 20ft ~1,000-1,500 cartons depending on pack
PricingTypical: wholesale USD 1.50-2.20 per retail unit FOB Japan
OEM / private labelLimited; brand-led
Wholesale & MOQVia Japanese trading houses and snack importers (Wismettac/JFC, Nishimoto)
Key exporters & distributorsMeiji Co., Ltd., Wismettac Asian Foods, JFC International, Nishimoto Trading
Export regulationMilk/wheat/soy allergen labeling; cocoa product; EU/US colorant compliance; chocolate bloom temperature control in transit
Market demandSteady novelty/nostalgia demand in Japanese-snack channels
How to source itMeiji export desk -> trading house -> regional Asian-food distributor -> retail
Verified sourceshttps://www.mustakshif.com/product/detail/4902777219615/meiji-kinoko-no-yama-and-takenoko-no-sato-matcha; https://www.meiji.com/global/sustainability/esg/iso-certification.html
MakerMeiji Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Biscuit & Stick
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1806
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.