Milky Candy (Peko-chan Milk Candy)

Milky · Japan
Snacks & Sweets Candy & Gummy Ambient Established export

Milky is Fujiya's soft milk caramel-style candy first sold in 1951, made with condensed milk and wrapped in the famous Peko-chan paper. It is one of Japan's oldest continuously sold candies and a core nostalgia SKU. The pouch and box formats travel well and are widely stocked in Japanese grocery overseas. It anchors a wider Milky line including chocolate and seasonal editions.

The supplierFujiya (est. 1910) — see Look entry; Milky is its flagship sugar-confectionery brand with the Peko-chan icon.
Why it sells abroadHeritage milk candy with one of Japan's most recognizable mascots; strong gifting/nostalgia pull

Buyer's brief ✓ SOURCES VERIFIED

Certifications(confirmed) ISO 22000 / FSSC 22000 / JFS-B at Fujiya facilities (company profile); HACCP. Halal: not certified by maker (some third-party muslim-checker pages assess ingredients as acceptable but this is not certification).
Pack formatsBag (~70-120g), box, big-bag share packs, individually wrapped pieces
Shelf lifeTypical: ~12 months ambient
StorageAmbient, cool/dry; avoid heat/humidity (soft milk candy)
Minimum orderTypical: 1 mixed pallet
Lead timeTypical: 4-8 weeks
CapacityTypical: high-volume candy lines
Container loadTypical: ~1,200 cartons per 20ft
PricingTypical: FOB USD 0.90-1.50 per unit
OEM / private labelLimited; brand-led
Wholesale & MOQJapanese trading houses; pan-Asian importers
Key exporters & distributorsFujiya Co., Ltd., JFC International, Wismettac Asian Foods
Export regulationMilk allergen labeling; dairy import rules in some markets; no artificial colors needed; heat-sensitive (softens above ~28C)
Market demandConsistent base demand plus seasonal spikes
How to source itFujiya export desk -> trading house -> Asian-food distributor -> retail
Verified sourceshttps://www.fujiya-peko.co.jp/english/company/; https://www.cahroon.com/product/fujiya-milky-candy/
MakerFujiya Co., Ltd.
OriginJapan
CategorySnacks & Sweets / Candy & Gummy
Available inUnited States, Canada, Taiwan +6 more
HandlingAmbient
Price tierMid
ChannelSpecialty
Export readinessEstablished export
HS code1704
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.