Mizkan KIN NO TSUBU Natto (frozen)

KIN NO TSUBU (Kintsubu) / Mizkan · Japan (also Mizkan US operations)
Staples Natto Frozen Established export

A leading Japanese natto brand (launched 1998 by 200+ year-old Mizkan) — fermented soybeans with the included tare sauce, including low-smell (Niowa) variants. Exported and sold FROZEN: the natto bacteria go dormant when frozen, preserving quality through long reefer shipping; it resumes texture on thawing. Riding the global gut-health/fermented-food and nattokinase trend; the US is Japan's single largest natto market.

The supplierMizkan Holdings is a major Japanese food group (vinegar, natto, condiments) with US operations (Mizkan America); KIN NO TSUBU is a leading frozen natto brand. Strong global B2B/English capability and cold-chain export experience.
Why it sells abroadLeading branded frozen natto with mild flavor, easy-to-use sachets and a major-maker quality/cold-chain guarantee — the most importer-friendly entry to the fast-growing fermented-soy category.

Buyer's brief ✓ SOURCES VERIFIED

Certifications(confirmed) All Mizkan internal/domestic factories hold food-safety certifications recognized by GFSI (Global Food Safety Initiative) per Mizkan group quality-assurance page; HACCP-based food safety management. Specific FSSC 22000 vs ISO 22000 per-plant breakdown not individually published. Vegan/Non-GMO claims: not separately verified for this SKU; soy allergen labeled.
Pack formatsRetail multipack 3 cups x ~40-45g with tare/karashi sachets; cases x12/x24 (keep draft).
Shelf life~12 months frozen; ~7-10 days refrigerated once thawed (keep draft).
StorageFrozen distribution; refrigerate after thaw.
Minimum orderTypical: reefer FCL oriented for export; distributor pallet in served markets.
Lead timeTypical: 4–6 weeks ex-Japan reefer (or local US supply).
CapacityLarge — Mizkan industrial natto capacity (Japan + US).
Container loadTypical: frozen reefer ~10–12 t / volume-balanced; ships reefer FCL frozen.
PricingEstimate: USD 0.80–1.50/multipack wholesale.
OEM / private labelMizkan brand-led; own-brand dominant; natto co-pack constrained by cold-chain/brand (keep draft).
Wholesale & MOQFrozen via JFC/Wismettac/Mizkan arms; MOQ frozen pallet/container
Key exporters & distributorsMizkan, JFC International, Wismettac/Nishimoto
Export regulationSoy allergen labeling; live-culture cold-chain; FDA prior notice/refrigerated-import compliance; some markets scrutinize live Bacillus
Market demandGrowing demand in US/HK/TW/CA/GB/AU; gut-health/fermented-food and Japanese-breakfast trends; health-conscious and diaspora channels.
How to source itMizkan Holdings / Mizkan America direct; importers JFC, Wismettac; reefer logistics.
Verified sourceshttps://www.mizkanholdings.com/ja/quality/attempt/ (all internal factories hold GFSI-recognized food safety certifications); https://www.mizkan.co.jp/company/
MakerMizkan Holdings
OriginJapan (also Mizkan US operations)
CategoryStaples / Natto
Available inUnited States, Hong Kong, Taiwan +3 more
HandlingFrozen
Price tierPremium
ChannelSpecialty
Export readinessEstablished export
HS code2106.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.