Momoya Taberu Rayu (Crunchy-Garlic Chili Oil)

Momoya · Japan (Saitama Prefecture)
Seasonings Chili Oil Ambient Established export

Momoya pioneered the modern 'taberu rayu' (eating chili oil) category, releasing the trend-defining product in 2009 that sparked Japan's 2010 chili-oil boom. Made with rapeseed oil plus crispy fried garlic, onion and sesame, it is a mildly spicy, umami-rich topping for rice, tofu, dumplings and noodles. It is exported to the US through Amazon and Japanese-food channels in both retail and bulk (800g) sizes. Category-originator credibility in spoonable chili oil.

The supplierSaitama condiment maker; originator of the modern taberu-rayu category (2009)
Why it sells abroadOriginator of taberu-rayu trend; crunchy-garlic umami chili oil; retail + bulk

Buyer's brief ✓ SOURCES VERIFIED

CertificationsVegetarian (confirmed) and standard food-safety: Momoya (Saitama) Taberu Rayu (created 2009) is vegetarian; rapeseed/sesame oil with fried garlic, onion, sesame.
Pack formats110g jars retail; 800g foodservice tubs (both confirmed at retail)
Shelf life12 months unopened (typical)
StorageAmbient; cool place
Minimum orderTypical: case via distributor
Lead timeTypical: US-warehoused -> short lead
CapacityTypical: medium-large industrial
Container loadTypical: FCL via distributor
PricingTypical: USD 6-10 retail per 110g jar
OEM / private labelOEM not publicly verified
Wholesale & MOQTrue
Key exporters & distributorsAmazon US, Japanese-food distributors, Japan Centre
Export regulationContains sesame + soy + garlic allergens; chili-oil; check additive declarations; declare sesame/soy
Market demandStrong; category remains popular globally
How to source itMomoya -> Amazon / distributors -> US/EU consumers & foodservice
Verified sourceshttps://www.justonecookbook.com/crunchy-garlic-chili-oil/; https://www.amazon.com/Momoya-Chili-Fried-Garlic-Taberu/dp/B003IPZK90
MakerMomoya Co., Ltd.
OriginJapan (Saitama Prefecture)
CategorySeasonings / Chili Oil
Available inUnited States, United Kingdom, France, Germany
HandlingAmbient
Price tierMid
ChannelDTC/Online
Export readinessEstablished export
HS code2103.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.