Nichirei Honkaku Itame Cha-Han (Frozen Fried Rice) — export line

Nichirei (ニチレイ) Honkaku Itame Cha-Han · Japan brand — Guinness-recognized largest frozen fried-rice brand; Nichirei US presence (Seattle, WA)
Meat & Seafood Frozen Prepared Frozen Growing export

Japan's No.1 frozen fried rice (best-selling domestic frozen cooked-rice product for 25+ years; Guinness World Record for largest frozen fried-rice brand), engineered to reproduce wok-fired restaurant texture; among the most-requested Japanese frozen foods by inbound visitors for home markets.

The supplierNichirei Foods, a leading global frozen-food maker; Honkaku Itame Cha-Han is the No.1 frozen fried rice in Japan 25 years running and a Guinness record holder; US operations historically based in Seattle.
Why it sells abroadGuinness-record brand equity and chef-grade wok flavor reproduction; strong inbound-tourist pull-through to overseas demand

Buyer's brief ✓ SOURCES VERIFIED

CertificationsConfirmed: Honkaku-Itame Cha-Han (Nichirei Foods) holds the Guinness World Record for 'Largest frozen fried rice brand' (achieved 2023, verified by third-party market research Mar 2024); Japan's No.1-selling frozen fried rice for 25 consecutive years. Plant-level HACCP/food-safety certifications: typical for a major maker, not individually published here.
Pack formatsRetail frozen bags (single & multi-serve); foodservice packs.
Shelf lifeFrozen ~12 months (typical).
StorageFrozen -18°C or below.
Minimum orderTypical: carton/pallet via distributor
Lead timeTypical: 2-4 weeks
CapacityVery large — major frozen-food manufacturer
Container loadReefer FCL standard
PricingTypical: frozen prepared $/unit, value-to-mid
OEM / private labelYes — Nichirei contract/private-label.
Wholesale & MOQTypical: frozen prepared retail case pricing
Key exporters & distributorsNichirei Foods Inc., JFC International (US distribution)
Export regulationHACCP; FDA/USDA-FSIS where meat content applies (US ops); destination prepared-food certs
Market demandHigh and growing as a flagship Japanese frozen-meal export
How to source itNichirei Foods → JFC/importer → retail & foodservice.
Verified sourceshttps://www.guinnessworldrecords.com/world-records/640446-largest-frozen-fried-rice-brand-current; https://www.nichireifoods.co.jp/en/product/
MakerNichirei Foods Inc. (Nichirei Corporation)
OriginJapan brand — Guinness-recognized largest frozen fried-rice brand; Nichirei US presence (Seattle, WA)
CategoryMeat & Seafood / Frozen Prepared
Available inWorldwide
HandlingFrozen
Price tierMid
ChannelSpecialty
Export readinessGrowing export
HS code1904.90 (prepared cereal/rice dishes)
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.