Nissin Demae Iccho Instant Ramen (Hong Kong export icon)

Demae Iccho (出前一丁) · Japan (launched as export to HK 1968); now produced in HK/China style locally
Staples Instant Noodles Ambient Growing export

Nissin's 'one order of delivery ramen' — first sold as a Japanese export to Hong Kong in 1968, where it now holds ~60% share and is a cultural icon (people call any instant ramen 'Demae'). Distinct from generic Cup Noodles; the chicken-mascot HK bag/bowl line.

The supplierNissin Foods Group (inventor of instant ramen); Demae Iccho launched 1968 as Japanese export to HK, now produced for HK/China with localized flavors; ~60% HK market share.
Why it sells abroad60%-share HK instant-ramen icon that began as a Japanese export — strong nostalgia/recognition equity.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsISO/HACCP at Nissin plants: typical, not separately verified per product. Halal: NOT verified for Demae Iccho — Nissin's Halal exposure is via the Korean Gaemi Food acquisition, not this product line. No Halal cert found for Demae Iccho.
Pack formatsBag noodles (5-pack), bowl noodles; multiple flavors incl. sesame oil, tonkotsu (confirmed via Nissin HK)
Shelf lifeTypical: ~6-12 months instant, ambient (not maker-stated precisely)
StorageAmbient, cool/dry
Minimum orderTypical: FMCG case/pallet
Lead timeTypical: standing distribution stock
CapacityVery large (Nissin Group scale)
Container loadTypical: FCL standard for FMCG instant noodles
PricingValue FMCG; channel-priced
OEM / private labelBrand product, not OEM (confirmed)
Wholesale & MOQYes — mass FMCG distribution
Key exporters & distributorsNissin Foods Group distribution network
Export regulationInstant-noodle processed-food rules; allergen & additive labeling per market
Market demandMass retail in HK/China + global Asian grocery; diaspora demand
How to source itNissin (Japan origin 1968 / Hong Kong production) -> Nissin distribution -> global supermarkets & Asian grocers (confirmed)
Verified sourceshttps://www.nissinfoods.com.hk/eng/products/demae-iccho
MakerNissin Foods (Nissin Foods Hong Kong / Nissin Foods Group)
OriginJapan (launched as export to HK 1968); now produced in HK/China style locally
CategoryStaples / Instant Noodles
Available inWorldwide
HandlingAmbient
Price tierMid
ChannelMass
Export readinessGrowing export
HS code1902.30 (other pasta, incl. instant noodles)
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.