Noboru Ohagi (frozen azuki rice-cake wagashi, HACCP)

Noboru · Japan (Kitakyushu, Fukuoka)
Snacks & Sweets Wagashi Frozen Established export

Kitakyushu (Fukuoka) maker of ohagi - steamed glutinous rice covered in low-sugar azuki bean paste to showcase the bean's gentle flavor. HACCP-certified (also produces school lunches); listed as an export wagashi on JETRO Japan Street with 6-12 month shelf life.

The supplierKitakyushu, Fukuoka; HACCP-certified; low-sugar azuki ohagi; also supplies kindergarten/elementary school lunches (safety focus).
Why it sells abroadHACCP-certified frozen ohagi; low-sugar to highlight azuki; long shelf life

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP-certified (per JETRO listing)
Pack formatsFrozen ohagi sets
Shelf lifeBest before 6 months to 1 year
StorageFrozen (-18C)
Minimum orderTypical: B2B case lots
Lead timeTypical: 3-6 weeks (reefer)
CapacityTypical: Fukuoka wagashi/lunch facility
Container loadTypical: reefer LCL
PricingMid-premium wagashi
OEM / private labelTypical: yes
Wholesale & MOQJETRO Japan Street B2B inquiry
Key exporters & distributorsNOBORU CO., Ltd. (via JETRO Japan Street)
Export regulationFrozen rice cake; cold-chain; minimal allergens
Market demandAuthentic-wagashi demand among overseas Japanese-food retail
How to source itJETRO Japan Street B2B -> cold-chain importer -> retail/food-service
Verified sourceshttps://www.jetro.go.jp/ext_images/switzerland/Publications/Vol5_JapanStreet_Newsletter_Wagashi.pdf
MakerNOBORU CO., Ltd.
OriginJapan (Kitakyushu, Fukuoka)
CategorySnacks & Sweets / Wagashi
Available inWorldwide
HandlingFrozen
Price tierPremium
ChannelSpecialty
Export readinessEstablished export
HS code1905.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.