Nori Komi Furikake (Seaweed-Sesame Rice Topping)

Various (e.g. Nissin/JFC Nori Komi, Mishima, Urashima) · Japan
Seasonings Furikake Ambient Established export

The classic furikake — a dry blend of nori, sesame, bonito and salt sprinkled on rice; the JFC/Urashima 'Nori Komi Furikake' is a US-grocery staple. One of the fastest-growing Japanese 'discovery' SKUs in Western grocery and on social media, used on rice, poke, avocado toast and popcorn. Shelf-stable and impulse-friendly.

The supplierJFC/Nissin, Mishima Foods (furikake specialist, founded 1949), Marumiya, Urashima. Made in Japan; JFC handles US distribution. Mishima/Marumiya are dedicated furikake B2B makers with export experience.
Why it sells abroadClassic nori-sesame rice seasoning — the gateway furikake; convenient flavor topping riding the rice-bowl/onigiri and 'sprinkle umami' snacking trends.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 / HACCP at plants (category). Halal/Kosher: not publicly verified — fish/bonito content typically makes furikake non-halal/kosher unless a specific certified SKU (verify).
Pack formatsRetail: 1.7oz/50g/100g bottles & bags; portion sachets. Foodservice: 250g/500g/1kg bulk bags. Cases of 10-24.
Shelf life12 months unopened (dry topping).
StorageCool, dry place; reseal after opening.
Minimum orderTypical: 1 pallet via JFC/importer; FCL ex-Japan; LCL feasible (light).
Lead timeTypical: 6-10 weeks ex-Japan.
CapacityHigh — specialist makers.
Container loadTypical: light — volume-limited; ~15-18 pallets per 20ft.
PricingEstimate: $10-20/kg wholesale; confirm via maker.
OEM / private labelOEM/private-label and bulk furikake supply common (Mishima/Marumiya are B2B/co-pack suppliers).
Wholesale & MOQJFC/Wismettac/Mutual Trading/Kokubu into Asian and mainstream grocery; strong e-commerce/subscription presence; case MOQ.
Key exporters & distributorsJFC International, Wismettac, Mutual Trading, Mishima/Marumiya (via importers)
Export regulationMulti-allergen (fish/bonito, sesame, soy; possible shellfish); coloring/MSG declaration; seaweed iodine notes; standard dry-food labeling.
Market demandFast-growing — furikake is breaking into mainstream as a versatile topping (rice, avocado toast, popcorn, eggs); retail and foodservice.
How to source itVia JFC/Wismettac & Mishima/Marumiya export; JETRO, FOODEX, ingredient B2B.
Verified sourceshttps://www.jfc.com/
MakerJFC/Nissin Foods / Mishima / Marumiya
OriginJapan
CategorySeasonings / Furikake
Available inWorldwide
HandlingAmbient
Price tierMass
ChannelMass
Export readinessEstablished export
HS code2103.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.