Oi Ocha Matcha Green Tea (RTD, 330ml)

Oi Ocha · Japan
Beverages RTD Tea Ambient Growing export

A matcha-blended bottled green tea extending the Oi Ocha line, offering a richer, fuller green-tea taste while remaining unsweetened. Launched into Europe alongside the standard Oi Ocha as part of Ito En's German-base rollout. Targets consumers who want the matcha cue in a convenient RTD format.

The supplierIto En, Ltd. — see Oi Ocha base line; large listed beverage maker, ~US$3.2B group revenue, ~40 export markets. EU push via Ito En Europe GmbH (Germany 2024) targeting UK/DE/FR where this matcha RTD is listed.
Why it sells abroadReal matcha blended into RTD green tea — 'matcha boom' on-shelf convenience; vivid color and umami, differentiated vs. plain green-tea RTD.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 (confirmed at Ito En production/ingredient operations). ISO 9001 (company claim, not re-verified here). HACCP via FSSC 22000. Halal: not publicly verified for this RTD SKU. Kosher: not publicly verified for this RTD SKU.
Pack formats330ml PET x24/case (x12 seen for some EU retail). Slim-PET shelf format.
Shelf life9-12 months unopened (aseptic/hot-fill PET).
StorageAmbient/cool, away from sunlight; refrigerate after opening.
Minimum orderTypical: importer 50-100 cases mixed; 1×20ft FCL direct.
Lead timeTypical: 30-60 days ex-Japan incl. freight.
CapacityLarge industrial-scale; matcha-fortified line within Oi Ocha family.
Container loadTypical: ~2,400+ cases of 330ml×24 per 40ft (volume-limited).
PricingEstimate: ~US$0.90-1.25/330ml landed wholesale FCL; premium vs. plain green tea RTD.
OEM / private labelNo brand-level OEM; private-label only via Ito En B2B matcha/ingredient division.
Wholesale & MOQIto En Europe distributor accounts; case/pallet MOQ.
Key exporters & distributorsIto En, Ltd., Ito En Europe GmbH
Export regulationSame as Oi Ocha; matcha content increases attention to pesticide residue (whole-leaf suspension) under EU MRLs.
Market demandMatcha-RTD is the fastest-growing tea sub-segment in EU/UK; cafe-culture halo. Premium grocery + specialty + Asian channels.
How to source itIto En Europe GmbH (Germany) / national distributors; Ito En North America. FOODEX/JETRO.
Verified sourceshttps://www.itoen-global.com/products/oi_ocha.html; https://itoen.com/products/green-tea-powder-with-matcha
MakerIto En, Ltd.
OriginJapan
CategoryBeverages / RTD Tea
Available inGermany, France, United Kingdom
HandlingAmbient
Price tierMid
ChannelMass
Export readinessGrowing export
HS code2202.99
+ Add to list

Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.