Oi Ocha Unsweetened Green Tea (RTD, 500ml/330ml)

Oi Ocha · Japan
Beverages RTD Tea Ambient Established export

The world's best-selling RTD green tea and a Guinness World Record holder, Oi Ocha is unsweetened bottled/canned sencha-based green tea brewed without additives. Its no-sugar, antioxidant-rich profile fits the global low-sugar health shift, positioning it as the credible Japanese alternative to Western sweetened iced teas. Sold in ~40 countries; Ito En opened a German base in 2024 to deepen European distribution.

The supplierIto En, Ltd. — Japan's #1 green-tea company, listed (TSE Prime), group revenue ~US$3.2B (FY2025). Oi Ocha sold in ~40 countries; entered North America 2001, US bottling/subsidiary in operation, Ito En Europe GmbH (Germany) opened 2024. Fully B2B/English-ready with overseas sales offices in US, Germany, Australia, Singapore, Taiwan, China.
Why it sells abroadJapan's best-selling unsweetened green tea (No.1 brand); zero-sugar, additive-free, first-flush leaf; clean-label hook for Western 'better-for-you' RTD shelves.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsFSSC 22000 (confirmed; Ito En's matcha/leaf ingredient operations and domestic beverage plants are FSSC 22000 certified). ISO 9001 (not independently re-verified from public source here; treat as company claim). HACCP: incorporated via FSSC 22000. Halal: not publicly verified for the RTD bottle (only seen on third-party reseller listings, not an Ito En cert page). Kosher: not publicly verified for the RTD bottle.
Pack formats500ml PET x24/case; 330ml PET x24/case; US import 16.9oz (500ml) PET x12/case; can/2L PET in some markets.
Shelf life9-12 months unopened (ambient PET, aseptic/hot-fill).
StorageStore at ambient/cool, out of direct sunlight; refrigerate and consume promptly after opening.
Minimum orderTypical: importer 50-100 cases for mixed pallet; 1×20ft FCL for direct factory orders.
Lead timeTypical: 30-60 days from PO incl. ocean freight ex-Japan.
CapacityLarge-scale industrial; multiple domestic beverage plants supplying ~40 export markets.
Container loadTypical: ~1,800-2,200 cases of 500ml×24 per 20ft; ~2,400+ per 40ft (volume-limited).
PricingEstimate: ~US$0.80-1.10/500ml bottle landed wholesale (FCL direct); higher via distributor.
OEM / private labelNo brand-level OEM — Oi Ocha is Ito En's flagship RTD. Private-label/ingredient supply only via Ito En's separate B2B matcha/leaf division.
Wholesale & MOQVia Ito En USA / Ito En Europe and beverage/Asian-grocery distributors; pallet/case MOQs typical for distributor accounts.
Key exporters & distributorsIto En, Ltd., Ito En (North America) INC., Ito En Europe GmbH
Export regulationBeverage nutrition/ingredient labeling per market; FDA facility registration + Prior Notice (US); EU additive/labeling rules; pesticide residue compliance on tea base (EU 0.01 mg/kg). Liquid weight raises freight cost.
Market demandStrong unsweetened-tea growth in US/UK/DE/FR; rides health/no-sugar trend. Premium positioning vs. sweetened US iced teas; mainstream grocery + Asian + natural channels.
How to source itIto En (North America) Inc.; Ito En Europe GmbH; national distributors. Widely retailed (Amazon, Kroger, H-E-B, Safeway). FOODEX/JETRO.
Verified sourceshttps://www.itoen-global.com/products/oi_ocha.html; https://itoen.com/; https://www.heb.com/product-detail/ito-en-oi-ocha-unsweetened-japanese-green-tea/1515235
MakerIto En, Ltd.
OriginJapan
CategoryBeverages / RTD Tea
Available inUnited States, Germany, France +3 more
HandlingAmbient
Price tierMid
ChannelMass
Export readinessEstablished export
HS code2202.99
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.