Otsuka Zero Meat

Zero Meat (ゼロミート) — Otsuka · Japan
Fresh & Specialty Plant-Based Chilled Growing export

Soy-based plant meat line (Salisbury-steak/hamburg patties, sausage, ham) launched by Otsuka Foods in 2018 — a pioneering Japanese alternative-protein brand. Built on Japanese soy heritage and targeting flexitarians; the maker behind the world's first retort food (Bon Curry) extending into plant-based.

The supplierOtsuka Foods Co., Ltd. — established Japanese food maker (Otsuka group) with the 'Zero Meat' plant-based line (ham/burger/sausage-style); Asian export emerging. High B2B readiness within group export infrastructure; English documentation; capacity scalable.
Why it sells abroadFamiliar deli-style plant-based ham/burger/sausage with meat-like texture from a trusted Japanese maker; convenient ready-to-eat plant-based formats.

Buyer's brief ✓ SOURCES VERIFIED

CertificationsHACCP / FSSC 22000 / ISO 22000: typical for Otsuka Foods but not publicly verified per SKU. Vegan/vegetarian (confirmed): as of Oct 2021 Zero Meat ham, hamburger steak, and sausage contain no animal products. Halal: NOT certified — no Zero Meat halal certificate found (a separate company's 'TOFU MEAT' is the halal-certified plant-based product, not Otsuka). Soy-origin/allergen documentation typical. Chilled/processed — no phytosanitary barrier.
Pack formatsRetail packs of plant-based ham slices / burger patties / sausages (~100-200g); cases ~10-20; some chilled, some ambient/retort. Keep existing.
Shelf lifeChilled ~weeks-to-months refrigerated; ambient/retort versions ~12 months. Keep existing.
StorageChilled (refrigerated) for chilled SKUs; ambient sealed for retort SKUs.
Minimum orderTypical: by case via distributors; pallet for direct.
Lead timeTypical: 2-4 weeks ex-stock; no phytosanitary inspection.
CapacityYear-round manufacturing; scalable with demand.
Container loadTypical: ambient LCL/FCL for shelf-stable; reefer for chilled.
PricingEstimate: premium plant-based meat-alternative pricing.
OEM / private labelBrand only (Otsuka 'Zero Meat' branded); contract supply possible at scale but not publicly confirmed. Keep existing.
Wholesale & MOQOtsuka Foods export + distributors; case lots
Key exporters & distributorsOtsuka Foods Co., alt-protein/natural-food distributors
Export regulationPlant-only (no meat-import barrier). Chilled patties need cold-chain; shelf-stable retort variants need LACF-style registration for some markets. Soy allergen labelling. Vegan claims substantiated.
Market demandEmerging plant-based demand SG/HK/TW; supermarket, vegetarian-retail and foodservice channels in Asia.
How to source itOtsuka Foods export desk and Asian distributors; JETRO; FOODEX and plant-based/Asian-food fairs.
Verified sourceshttps://www.otsukafoods.co.jp/news/english/pdf/20210607.pdf; https://vegconomist.com/products-launches/otsuka-foods-launches-zero-meat-in-japan/
MakerOtsuka Foods Co., Ltd.
OriginJapan
CategoryFresh & Specialty / Plant-Based
Available inSG, HK, TW
HandlingChilled
Price tierMid
ChannelMass
Export readinessGrowing export
HS code2106.90
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Profile maintained by Japonity (japonity.com), May 2026. General sourcing information only — confirm current availability, pricing, MOQ and the destination market's import rules with the maker or exporter before contracting. Japonity is not affiliated with this brand.